Analyzing Business Models for Mobile Augmented Reality

Bernardos Barbolla, Ana M. and Casar Corredera, Jose Ramon (2011). Analyzing Business Models for Mobile Augmented Reality. In: "15th International Conference on Intelligence in Next Generation Networks, ICIN 2011", 08/10/2011 - 11/10/2011, Berlin, Alemania. ISBN 978-1-61284-319-3.

Description

Title: Analyzing Business Models for Mobile Augmented Reality
Author/s:
  • Bernardos Barbolla, Ana M.
  • Casar Corredera, Jose Ramon
Item Type: Presentation at Congress or Conference (Article)
Event Title: 15th International Conference on Intelligence in Next Generation Networks, ICIN 2011
Event Dates: 08/10/2011 - 11/10/2011
Event Location: Berlin, Alemania
Title of Book: Proceedings of the 15th International Conference on Intelligence in Next Generation Networks, ICIN 2011
Date: 2011
ISBN: 978-1-61284-319-3
Subjects:
Freetext Keywords: Augmented reality; business models; mobile applications
Faculty: E.T.S.I. Telecomunicación (UPM)
Department: Señales, Sistemas y Radiocomunicaciones
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

Nowadays, a wide offer of mobile augmented reality (mAR) applications is available at the market, and the user base of mobile AR-capable devices -smartphones- is rapidly increasing. Nevertheless, likewise to what happens in other mobile segments, business models to put mAR in value are not clearly defined yet. In this paper, we focus on sketching the big picture of the commercial offer of mAR applications, in order to inspire a posterior analysis of business models that may successfully support the evolution of mAR. We have gathered more than 400 mAR applications from Android Market, and analyzed the offer as a whole, taking into account some technology aspects, pricing schemes and user adoption factors. Results show, for example, that application providers are not expecting to generate revenues per direct download, although they are producing high-quality applications, well rated by the users.

More information

Item ID: 12412
DC Identifier: http://oa.upm.es/12412/
OAI Identifier: oai:oa.upm.es:12412
Official URL: http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=6081111&tag=1
Deposited by: Memoria Investigacion
Deposited on: 18 Dec 2012 12:13
Last Modified: 21 Apr 2016 11:39
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