La comunicación como factor clave en la implantación de la responsabilidad social corporativa: el caso de Crédit Agricole España

Aceituno Aceituno, Pedro and Cea Moure, Ramiro and Casado Sánchez, José Luis and Ruiz de Azcárate Varela, Carmen (2013). La comunicación como factor clave en la implantación de la responsabilidad social corporativa: el caso de Crédit Agricole España. "El Profesional de la Información", v. 22 (n. 4); pp. 326-332. ISSN 1386-6710.

Description

Title: La comunicación como factor clave en la implantación de la responsabilidad social corporativa: el caso de Crédit Agricole España
Author/s:
  • Aceituno Aceituno, Pedro
  • Cea Moure, Ramiro
  • Casado Sánchez, José Luis
  • Ruiz de Azcárate Varela, Carmen
Item Type: Article
Título de Revista/Publicación: El Profesional de la Información
Date: July 2013
ISSN: 1386-6710
Volume: 22
Subjects:
Faculty: E.T.S.I. Minas (UPM)
Department: Sistemas Energéticos [hasta 2014]
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

This paper considers the role of communication in the implementation of corporate social responsibility (CSR) as a vital management system for achieving advantages and motivation in employees. The paper also highlights the relevant functions assumed by information professionals to overcome communication deficiencies and lack of knowledge about these relatively new areas of responsibility. A case study of Crédit Agricole España (CAE) is presented, with results that highlight the importance of all the communication-related aspects of implementing CSR.

More information

Item ID: 19315
DC Identifier: http://oa.upm.es/19315/
OAI Identifier: oai:oa.upm.es:19315
Official URL: http://www.elprofesionaldelainformacion.com/contenidos/2013/julio/08.html
Deposited by: Biblioteca ETSI Minas y Energía
Deposited on: 03 Sep 2013 10:27
Last Modified: 29 Sep 2014 18:09
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