Business model with discount incentive in a P2P-cloud multimedia streaming system

Trajkovska, Irena and Rodríguez Pérez, Pedro and Cerviño Arriba, Javier and Salvachúa Rodríguez, Joaquín (2013). Business model with discount incentive in a P2P-cloud multimedia streaming system. In: "2013 ICMMP, International Conference on Multi Media Processing, WCCIT", 22/06/2014 - 24/06/2014, Sousse, Tunisia.

Description

Title: Business model with discount incentive in a P2P-cloud multimedia streaming system
Author/s:
  • Trajkovska, Irena
  • Rodríguez Pérez, Pedro
  • Cerviño Arriba, Javier
  • Salvachúa Rodríguez, Joaquín
Item Type: Presentation at Congress or Conference (Article)
Event Title: 2013 ICMMP, International Conference on Multi Media Processing, WCCIT
Event Dates: 22/06/2014 - 24/06/2014
Event Location: Sousse, Tunisia
Title of Book: 2013 ICMMP, International Conference on Multi Media Processing, WCCIT
Date: 2013
Subjects:
Freetext Keywords: Incentive, P2P, clou, streaming, discount, multimedia, business,
Faculty: E.T.S.I. Telecomunicación (UPM)
Department: Ingeniería de Sistemas Telemáticos
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

Today P2P faces two important challenges: design of mechanisms to encourage users' collaboration in multimedia live streaming services; design of reliable algorithms with QoS provision, to encourage the multimedia providers employ the P2P topology in commercial live streaming systems. We believe that these two challenges are tightly-related and there is much to be done with respect. This paper analyzes the effect of user behavior in a multi-tree P2P overlay and describes a business model based on monetary discount as incentive in a P2P-Cloud multimedia streaming system. We believe a discount model can boost up users' cooperation and loyalty and enhance the overall system integrity and performance. Moreover the model bounds the constraints for a provider's revenue and cost if the P2P system is leveraged on a cloud infrastructure. Our case study shows that a streaming system provider can establish or adapt his business model by applying the described bounds to achieve a good discount-revenue trade-off and promote the system to the users.

More information

Item ID: 25828
DC Identifier: http://oa.upm.es/25828/
OAI Identifier: oai:oa.upm.es:25828
Deposited by: Memoria Investigacion
Deposited on: 13 May 2014 17:15
Last Modified: 18 Jan 2017 09:20
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