Strategic rigidity and foresight for technology adoption among electric utilities

Nisar, Arsalan and Palacios Fernández, Miguel and Ruiz López, Felipe (2013). Strategic rigidity and foresight for technology adoption among electric utilities. "Energy Policy", v. 63 (n. null); pp. 1233-1239. ISSN 0301-4215. https://doi.org/10.1016/j.enpol.2013.08.013.

Description

Title: Strategic rigidity and foresight for technology adoption among electric utilities
Author/s:
  • Nisar, Arsalan
  • Palacios Fernández, Miguel
  • Ruiz López, Felipe
Item Type: Article
Título de Revista/Publicación: Energy Policy
Date: December 2013
ISSN: 0301-4215
Volume: 63
Subjects:
Freetext Keywords: Strategic foresight; Technology adoption; Peripheral vision
Faculty: E.T.S.I. Industriales (UPM)
Department: Ingeniería de Organización, Administración de Empresas y Estadística
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

The variation in the adoption of a technology as a major source of competitive advantage has been attributed to the wide-ranging strategic foresight and the integrative capability of a firm. These possible areas of competitive advantage can exist in the periphery of the firm's strategic vision and can get easily blurred as a result of rigidness and can permeate in the decision-making process of the firm. This article explores how electric utility firms with a renewable energy portfolio can become strategically rigid in terms of adoption of newer technologies. The reluctance or delay in the adoption of new technology can be characterized as strategic rigidness, brought upon as a result of a firm's core competence or core capability in the other, more conventional technology arrangement. This paper explores the implications of such rigidness on the performance of a firm and consequently on the energy eco-system. The paper substantiates the results by emphasizing the case of Iberdrola S.A., an incumbent firm as a wind energy developer and its adoption decision behavior. We illustrate that the very routines that create competitive advantage for firms in the electric utility industry are vulnerable as they might also develop as sources of competitive disadvantage, when firms confront environmental change and uncertainty.

More information

Item ID: 26029
DC Identifier: http://oa.upm.es/26029/
OAI Identifier: oai:oa.upm.es:26029
DOI: 10.1016/j.enpol.2013.08.013
Official URL: http://www.sciencedirect.com/science/article/pii/S030142151300806
Deposited by: Memoria Investigacion
Deposited on: 21 Jan 2015 18:18
Last Modified: 24 Feb 2017 15:33
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