Exploring the economic value of personal information from firms' financial statements

Feijoo Gonzalez, Claudio Antonio; Gómez Barroso, José Luis y Voigt, Peter (2014). Exploring the economic value of personal information from firms' financial statements. "International Journal of Information Management", v. 34 (n. 2); pp. 248-256. ISSN 0268-4012.

Descripción

Título: Exploring the economic value of personal information from firms' financial statements
Autor/es:
  • Feijoo Gonzalez, Claudio Antonio
  • Gómez Barroso, José Luis
  • Voigt, Peter
Tipo de Documento: Artículo
Título de Revista/Publicación: International Journal of Information Management
Fecha: 2014
Volumen: 34
Materias:
Palabras Clave Informales: Personal information; Valuation of firm; Intangible asset; Online business model
Escuela: E.T.S.I. Telecomunicación (UPM)
Departamento: Señales, Sistemas y Radiocomunicaciones
Licencias Creative Commons: Reconocimiento - Sin obra derivada - No comercial

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Resumen

Currently personal data gathering in online markets is done on a far larger scale and much cheaper and faster than ever before. Within this scenario, a number of highly relevant companies for whom personal data is the key factor of production have emerged. However, up to now, the corresponding economic analysis has been restricted primarily to a qualitative perspective linked to privacy issues. Precisely, this paper seeks to shed light on the quantitative perspective, approximating the value of personal information for those companies that base their business model on this new type of asset. In the absence of any systematic research or methodology on the subject, an ad hoc procedure is developed in this paper. It starts with the examination of the accounts of a number of key players in online markets. This inspection first aims to determine whether the value of personal information databases is somehow reflected in the firms’ books, and second to define performance measures able to capture this value. After discussing the strengths and weaknesses of possible approaches, the method that performs best under several criteria (revenue per data record) is selected. From here, an estimation of the net present value of personal data is derived, as well as a slight digression into regional differences in the economic value of personal information.

Más información

ID de Registro: 36083
Identificador DC: http://oa.upm.es/36083/
Identificador OAI: oai:oa.upm.es:36083
Depositado por: Memoria Investigacion
Depositado el: 30 Jun 2015 16:40
Ultima Modificación: 01 May 2016 22:56
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