Slow fashion and sustainability in Spain: How can local manufacturing improve sustainability and how do consumers respond?

Karaosman, Hakan; Morales Alonso, Gustavo y Brun, Alessandro (2014). Slow fashion and sustainability in Spain: How can local manufacturing improve sustainability and how do consumers respond?. En: "1st ANNUAL EDIM PhD CONFERENCE", 11-12 June 2014, Milan, Italia. pp. 1-14.

Descripción

Título: Slow fashion and sustainability in Spain: How can local manufacturing improve sustainability and how do consumers respond?
Autor/es:
  • Karaosman, Hakan
  • Morales Alonso, Gustavo
  • Brun, Alessandro
Tipo de Documento: Ponencia en Congreso o Jornada (Artículo)
Título del Evento: 1st ANNUAL EDIM PhD CONFERENCE
Fechas del Evento: 11-12 June 2014
Lugar del Evento: Milan, Italia
Título del Libro: 1st ANNUAL EDIM PhD CONFERENCE
Fecha: 2014
Materias:
Palabras Clave Informales: Slow fashion, Sustainability, Consumer behaviour, Q ualitative study, Spain
Escuela: E.T.S.I. Industriales (UPM)
Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
Licencias Creative Commons: Reconocimiento - Sin obra derivada - No comercial

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Resumen

"Slow Fashion" attempts to offset the demand for fast fashion and mass production (Fletcher, 2007). Consumers' response to sustainability-based practices is a limited discourse and studies for slow fashion concept are scarce. This study thus aims to enlighten the subject of how slow fashion concept could improve local economies and how Spanish consumers respond to such initiatives. This paper is based on an exploratory qualitative research for which focus group interviews including three group discussions with Spanish consumers were held. The data was examined by constant comparison analysis to present consumer insights. Moreover, a case study was conducted with a Spanish apparel brand. Saint Brissant was chosen since it manufactures in Spain to (i) ensure its products? high quality and (ii) to empower Spanish economy. This paper provides empirical insights. Even though local manufacturing was perceived to have a higher quality, Spanish consumers? behavioural intentions of using local brands were not high.Self-interest, mainly price and design, was recorded as the most influential purchase criteria. Furthermore, Saint Brissant case demonstrated that local manufacturing could boost local economies by creating workforce. However, governmental subsidies should be rearranged and consumers? perceptions should be improved to support local manufacturers in Spain.

Más información

ID de Registro: 36929
Identificador DC: http://oa.upm.es/36929/
Identificador OAI: oai:oa.upm.es:36929
URL Oficial: http://www.edim-phd.eu/index.php/2011-05-02-12-33-35/62-11-12-june-2014-1st-annual-edim-phd-conference
Depositado por: Memoria Investigacion
Depositado el: 15 Jul 2015 15:42
Ultima Modificación: 15 Jul 2015 15:42
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