Analysing the Impact of Consumer Tendency in HORECA Distribution Models

Ponce Cueto, Eva María y Zarei, Mohammad Mahdi (2014). Analysing the Impact of Consumer Tendency in HORECA Distribution Models. En: "8th International Conference on Industrial Engineering and Industrial Management. XX International Conference on Industrial Engineering and Operations Management International IIE Conference 2014", 23/07/2014 - 25/07/2014, Málaga, España. pp. 388-395.

Descripción

Título: Analysing the Impact of Consumer Tendency in HORECA Distribution Models
Autor/es:
  • Ponce Cueto, Eva María
  • Zarei, Mohammad Mahdi
Tipo de Documento: Ponencia en Congreso o Jornada (Artículo)
Título del Evento: 8th International Conference on Industrial Engineering and Industrial Management. XX International Conference on Industrial Engineering and Operations Management International IIE Conference 2014
Fechas del Evento: 23/07/2014 - 25/07/2014
Lugar del Evento: Málaga, España
Título del Libro: 8th International Conference on Industrial Engineering and Industrial Management. XX International Conference on Industrial Engineering and Operations Management
Fecha: 2014
Materias:
Palabras Clave Informales: HORECA Channel; Distribution Model; Urban/City Logistics; consumer Tendency
Escuela: E.T.S.I. Industriales (UPM)
Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
Licencias Creative Commons: Reconocimiento - Sin obra derivada - No comercial

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Resumen

With increasing complexity of today's consumer requirements, food industry decision makers should be able to respond to consumer needs much faster than ever before. The preliminary studies showed that for improving the performance and selecting suitable distribution models, decision makers in food industries should classify different types of consumers and based on the classification prepare different distributions flows. By studying the HORECA distribution channel, this paper suggest that, logistics decision makers should investigate the relationship between consumers' characteristics and urban freight distribution strategy in order to respond to the exact needs and in the follow to reduce the logistics cost.

Más información

ID de Registro: 37037
Identificador DC: http://oa.upm.es/37037/
Identificador OAI: oai:oa.upm.es:37037
URL Oficial: http://www.cio2014.org/
Depositado por: Memoria Investigacion
Depositado el: 27 Jul 2015 11:32
Ultima Modificación: 25 Abr 2017 17:38
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