Analysing the Impact of Consumer Tendency in HORECA Distribution Models

Ponce Cueto, Eva María and Zarei, Mohammad Mahdi (2014). Analysing the Impact of Consumer Tendency in HORECA Distribution Models. In: "8th International Conference on Industrial Engineering and Industrial Management. XX International Conference on Industrial Engineering and Operations Management International IIE Conference 2014", 23/07/2014 - 25/07/2014, Málaga, España. pp. 388-395.

Description

Title: Analysing the Impact of Consumer Tendency in HORECA Distribution Models
Author/s:
  • Ponce Cueto, Eva María
  • Zarei, Mohammad Mahdi
Item Type: Presentation at Congress or Conference (Article)
Event Title: 8th International Conference on Industrial Engineering and Industrial Management. XX International Conference on Industrial Engineering and Operations Management International IIE Conference 2014
Event Dates: 23/07/2014 - 25/07/2014
Event Location: Málaga, España
Title of Book: 8th International Conference on Industrial Engineering and Industrial Management. XX International Conference on Industrial Engineering and Operations Management
Date: 2014
Subjects:
Freetext Keywords: HORECA Channel; Distribution Model; Urban/City Logistics; consumer Tendency
Faculty: E.T.S.I. Industriales (UPM)
Department: Ingeniería de Organización, Administración de Empresas y Estadística
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

With increasing complexity of today's consumer requirements, food industry decision makers should be able to respond to consumer needs much faster than ever before. The preliminary studies showed that for improving the performance and selecting suitable distribution models, decision makers in food industries should classify different types of consumers and based on the classification prepare different distributions flows. By studying the HORECA distribution channel, this paper suggest that, logistics decision makers should investigate the relationship between consumers' characteristics and urban freight distribution strategy in order to respond to the exact needs and in the follow to reduce the logistics cost.

More information

Item ID: 37037
DC Identifier: http://oa.upm.es/37037/
OAI Identifier: oai:oa.upm.es:37037
Official URL: http://www.cio2014.org/
Deposited by: Memoria Investigacion
Deposited on: 27 Jul 2015 11:32
Last Modified: 25 Apr 2017 17:38
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