Knowledge-action integration through the media in indigenous communities in Ecuador

Herrán Gómez, Javier and De Nicolas De Nicolas, Víctor Luis and Vidueira Mera, Pablo (2015). Knowledge-action integration through the media in indigenous communities in Ecuador. "Procedia-Social and Behavioral Sciences", v. 191 (n. 2); pp. 1442-1447. ISSN 1877-0428. https://doi.org/10.1016/j.sbspro.2015.04.227.

Description

Title: Knowledge-action integration through the media in indigenous communities in Ecuador
Author/s:
  • Herrán Gómez, Javier
  • De Nicolas De Nicolas, Víctor Luis
  • Vidueira Mera, Pablo
Item Type: Article
Título de Revista/Publicación: Procedia-Social and Behavioral Sciences
Date: 2015
ISSN: 1877-0428
Volume: 191
Subjects:
Faculty: E.T.S.I. Agrónomos (UPM) [antigua denominación]
Department: Otro
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

The binomial knowledge/action understood under the biunivocal relationship of both components is the basis of planning from a postmodern approach. Within this binomial, social communication gives appropriate information, nurtures the knowledge that leads to transformative action, promotes participation and enhances the community?s self-esteem and recognition; to deeply reflect on action is a source of new knowledge; and communication fosters the adoption of the new knowledge by the community with new actions that feed the process knowledge/action as a planning source. From this approach the project Radio Message is born as a new communication channel with the aim of offering Andean indigenous communities from the area of Cayambe (Ecuador), a series of multidisciplinary training programs that enable transformative action with a strong effect on the life quality in these communities and their importance as social actors. The contents are designed through participatory communication between the training authorities and the communities themselves, analyzing their opportunities and needs. In this research the impact of social media in the development of more than 100 indigenous communities in Cayambe is analyzed.

More information

Item ID: 40810
DC Identifier: http://oa.upm.es/40810/
OAI Identifier: oai:oa.upm.es:40810
DOI: 10.1016/j.sbspro.2015.04.227
Official URL: http://www.sciencedirect.com/science/article/pii/S1877042815024878
Deposited by: Memoria Investigacion
Deposited on: 13 Jun 2016 17:14
Last Modified: 13 Jun 2016 17:14
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