Application of the DEMATEL Method to Identify Relations among Barriers between Green Products and Consumers

Shao, Jing; Taisch, Marco; Ortega Mier, Miguel Ángel y D'Avolio, Elisa (2014). Application of the DEMATEL Method to Identify Relations among Barriers between Green Products and Consumers. En: "17th European Roundtable on Sustainable Consumption and Production - ERSCP 2014", 14-16 October 2014, Portoroz, Slovenia. ISBN 978-961-93738-1-1 (pdf). pp. 1029-1040.

Descripción

Título: Application of the DEMATEL Method to Identify Relations among Barriers between Green Products and Consumers
Autor/es:
  • Shao, Jing
  • Taisch, Marco
  • Ortega Mier, Miguel Ángel
  • D'Avolio, Elisa
Tipo de Documento: Ponencia en Congreso o Jornada (Artículo)
Título del Evento: 17th European Roundtable on Sustainable Consumption and Production - ERSCP 2014
Fechas del Evento: 14-16 October 2014
Lugar del Evento: Portoroz, Slovenia
Título del Libro: 17th European Roundtable on Sustainable Consumption and Production. 14-16 October 2014, Portoroz, Slovenia. Conference Proceedings
Fecha: 2014
ISBN: 978-961-93738-1-1 (pdf)
Materias:
Palabras Clave Informales: sustainable production and consumption, green products, consumers, DEMATEL, barrier analysis
Escuela: E.T.S.I. Industriales (UPM)
Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
Licencias Creative Commons: Reconocimiento - Sin obra derivada - No comercial

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Resumen

Sustainable Production and Consumption (SPaC) is an emerging topic since last decades. Changing unsustainable consumption patterns is crucial for achieving the goal of sustainable development. From literature, although consumers begin to have a concern about environmental and social performance of products they are purchasing, these concerns are not necessarily translated to consumer purchase habits. This phenomenon has been noticed in academia and numbers of studies have addressed possible barriers between green products and, but literature in deep investigating and analyzing significance of various barriers are limited. In this study, eight barriers exist between green products and consumers have been specified based on literature. Furthermore, a barriers analysis has been conducted by applying DEMATEL technique, and barrier which has greatest impact has been distinguished. The analysis result showed that “Format of information presentation” has the greatest prominence value and it means this barrier has the greatest impact. And it is found that this barrier is significantly influenced by barrier of “Inadequate information on the product when purchasing”. Additionally, barrier of “Acknowledgement on influence of collaborative purchasing behavior” has become one of the most important factors in the whole system. This study brings important insights of analyzing on barriers between green products and consumers through an original way. Based on analyzing results, further research directions are provided at the end.

Proyectos asociados

TipoCódigoAcrónimoResponsableTítulo
FP7FoF-ICT-2011.7.3PREMANUS ProjectSin especificarSin especificar

Más información

ID de Registro: 41645
Identificador DC: http://oa.upm.es/41645/
Identificador OAI: oai:oa.upm.es:41645
URL Oficial: https://conferences.matheo.si/event/0/material/3/0
Depositado por: Memoria Investigacion
Depositado el: 05 Jul 2016 09:58
Ultima Modificación: 24 Feb 2017 15:27
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