Application of the DEMATEL Method to Identify Relations among Barriers between Green Products and Consumers

Shao, Jing and Taisch, Marco and Ortega Mier, Miguel Ángel and D'Avolio, Elisa (2014). Application of the DEMATEL Method to Identify Relations among Barriers between Green Products and Consumers. In: "17th European Roundtable on Sustainable Consumption and Production - ERSCP 2014", 14-16 October 2014, Portoroz, Slovenia. ISBN 978-961-93738-1-1 (pdf). pp. 1029-1040.

Description

Title: Application of the DEMATEL Method to Identify Relations among Barriers between Green Products and Consumers
Author/s:
  • Shao, Jing
  • Taisch, Marco
  • Ortega Mier, Miguel Ángel
  • D'Avolio, Elisa
Item Type: Presentation at Congress or Conference (Article)
Event Title: 17th European Roundtable on Sustainable Consumption and Production - ERSCP 2014
Event Dates: 14-16 October 2014
Event Location: Portoroz, Slovenia
Title of Book: 17th European Roundtable on Sustainable Consumption and Production. 14-16 October 2014, Portoroz, Slovenia. Conference Proceedings
Date: 2014
ISBN: 978-961-93738-1-1 (pdf)
Subjects:
Freetext Keywords: sustainable production and consumption, green products, consumers, DEMATEL, barrier analysis
Faculty: E.T.S.I. Industriales (UPM)
Department: Ingeniería de Organización, Administración de Empresas y Estadística
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

Sustainable Production and Consumption (SPaC) is an emerging topic since last decades. Changing unsustainable consumption patterns is crucial for achieving the goal of sustainable development. From literature, although consumers begin to have a concern about environmental and social performance of products they are purchasing, these concerns are not necessarily translated to consumer purchase habits. This phenomenon has been noticed in academia and numbers of studies have addressed possible barriers between green products and, but literature in deep investigating and analyzing significance of various barriers are limited. In this study, eight barriers exist between green products and consumers have been specified based on literature. Furthermore, a barriers analysis has been conducted by applying DEMATEL technique, and barrier which has greatest impact has been distinguished. The analysis result showed that “Format of information presentation” has the greatest prominence value and it means this barrier has the greatest impact. And it is found that this barrier is significantly influenced by barrier of “Inadequate information on the product when purchasing”. Additionally, barrier of “Acknowledgement on influence of collaborative purchasing behavior” has become one of the most important factors in the whole system. This study brings important insights of analyzing on barriers between green products and consumers through an original way. Based on analyzing results, further research directions are provided at the end.

Funding Projects

TypeCodeAcronymLeaderTitle
FP7FoF-ICT-2011.7.3PREMANUS ProjectUnspecifiedUnspecified

More information

Item ID: 41645
DC Identifier: http://oa.upm.es/41645/
OAI Identifier: oai:oa.upm.es:41645
Official URL: https://conferences.matheo.si/event/0/material/3/0
Deposited by: Memoria Investigacion
Deposited on: 05 Jul 2016 09:58
Last Modified: 24 Feb 2017 15:27
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