Persona as a tool to involving human in Agile methods: contributions from HCI and marketing

Caballero, Leydi and Moreno Sánchez-Capuchino, Ana María and Seffah, Ahmed (2014). Persona as a tool to involving human in Agile methods: contributions from HCI and marketing. In: "5th International Conference on Human-Centered Software Engineering (HCSE 2014)", 16-18 Sep 2014, Paderborn, Alemania. ISBN 978-3-662-44810-6. pp. 134-155. https://doi.org/10.1007/978-3-662-44811-3_20.

Description

Title: Persona as a tool to involving human in Agile methods: contributions from HCI and marketing
Author/s:
  • Caballero, Leydi
  • Moreno Sánchez-Capuchino, Ana María
  • Seffah, Ahmed
Item Type: Presentation at Congress or Conference (Article)
Event Title: 5th International Conference on Human-Centered Software Engineering (HCSE 2014)
Event Dates: 16-18 Sep 2014
Event Location: Paderborn, Alemania
Title of Book: Human-Centered Software Engineering
Date: 2014
ISBN: 978-3-662-44810-6
Volume: 8742
Subjects:
Freetext Keywords: Persona; Agile Usability; HCI methods in software engineering
Faculty: E.T.S. de Ingenieros Informáticos (UPM)
Department: Lenguajes y Sistemas Informáticos e Ingeniería del Software
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

Human centricity refers to the active involvement in the overall product lifecycle of different human actors including end-users, stakeholders and providers. Persona is one of the different tools that exist for human centricity. While marketing is the original domain in which persona was introduced, this technique has also been widely used in user-centered design (UCD) design. In these two perceptions, persona has demonstrated its potential as an efficient tool for grouping the users or customers and focusing on user or customer needs, goals and behavior. A segmentation technique is generally used with persona in order to group individual users according to their common features, identifying within these groups those that represent a pattern of human behavior. This paper investigates how persona has been used to improve the usability in the agile development domain, while studying which contributions from marketing and HCI have enriched persona in this agile context

More information

Item ID: 41681
DC Identifier: http://oa.upm.es/41681/
OAI Identifier: oai:oa.upm.es:41681
DOI: 10.1007/978-3-662-44811-3_20
Official URL: http://link.springer.com/chapter/10.1007/978-3-662-44811-3_20
Deposited by: Memoria Investigacion
Deposited on: 12 Jan 2017 12:05
Last Modified: 12 Jan 2017 12:05
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