Persona as a tool to involving human in Agile methods: contributions from HCI and marketing

Caballero, Leydi; Moreno Sánchez-Capuchino, Ana María y Seffah, Ahmed (2014). Persona as a tool to involving human in Agile methods: contributions from HCI and marketing. En: "5th International Conference on Human-Centered Software Engineering (HCSE 2014)", 16-18 Sep 2014, Paderborn, Alemania. ISBN 978-3-662-44810-6. pp. 134-155. https://doi.org/10.1007/978-3-662-44811-3_20.

Descripción

Título: Persona as a tool to involving human in Agile methods: contributions from HCI and marketing
Autor/es:
  • Caballero, Leydi
  • Moreno Sánchez-Capuchino, Ana María
  • Seffah, Ahmed
Tipo de Documento: Ponencia en Congreso o Jornada (Artículo)
Título del Evento: 5th International Conference on Human-Centered Software Engineering (HCSE 2014)
Fechas del Evento: 16-18 Sep 2014
Lugar del Evento: Paderborn, Alemania
Título del Libro: Human-Centered Software Engineering
Fecha: 2014
ISBN: 978-3-662-44810-6
Volumen: 8742
Materias:
Palabras Clave Informales: Persona; Agile Usability; HCI methods in software engineering
Escuela: E.T.S. de Ingenieros Informáticos (UPM)
Departamento: Lenguajes y Sistemas Informáticos e Ingeniería del Software
Licencias Creative Commons: Reconocimiento - Sin obra derivada - No comercial

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Resumen

Human centricity refers to the active involvement in the overall product lifecycle of different human actors including end-users, stakeholders and providers. Persona is one of the different tools that exist for human centricity. While marketing is the original domain in which persona was introduced, this technique has also been widely used in user-centered design (UCD) design. In these two perceptions, persona has demonstrated its potential as an efficient tool for grouping the users or customers and focusing on user or customer needs, goals and behavior. A segmentation technique is generally used with persona in order to group individual users according to their common features, identifying within these groups those that represent a pattern of human behavior. This paper investigates how persona has been used to improve the usability in the agile development domain, while studying which contributions from marketing and HCI have enriched persona in this agile context

Más información

ID de Registro: 41681
Identificador DC: http://oa.upm.es/41681/
Identificador OAI: oai:oa.upm.es:41681
Identificador DOI: 10.1007/978-3-662-44811-3_20
URL Oficial: http://link.springer.com/chapter/10.1007/978-3-662-44811-3_20
Depositado por: Memoria Investigacion
Depositado el: 12 Ene 2017 12:05
Ultima Modificación: 12 Ene 2017 12:05
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