The cycle of competitive intelligence as a tool to strengthen the cooperation in the Spanish pharmaceutical industry

Fernández Arias, Mª Paula and Hidalgo Nuchera, Antonio and Quevedo Cano, Pilar (2015). The cycle of competitive intelligence as a tool to strengthen the cooperation in the Spanish pharmaceutical industry. In: "XXI International Conference on Industrial Engineering and Operations Management", 6-8 de julio de 2015, Aveiro, Portugal. ISBN 9789727894536.

Description

Title: The cycle of competitive intelligence as a tool to strengthen the cooperation in the Spanish pharmaceutical industry
Author/s:
  • Fernández Arias, Mª Paula
  • Hidalgo Nuchera, Antonio
  • Quevedo Cano, Pilar
Item Type: Presentation at Congress or Conference (Article)
Event Title: XXI International Conference on Industrial Engineering and Operations Management
Event Dates: 6-8 de julio de 2015
Event Location: Aveiro, Portugal
Title of Book: Book of abstracts of the ICIEOM-CIO-IIIE International Conference 2015 : Universidade de Aveiro, Portugal, July 6th-8th, 2015 : engineering systems and networks: the way ahead for industrial engineering and operations management
Date: 2015
ISBN: 9789727894536
Subjects:
Freetext Keywords: Keywords: competitive intelligence; cycle of competitive intelligence; knowledge management; pharmaceutical sector; cooperation
Faculty: E.T.S.I. de Sistemas Informáticos (UPM)
Department: Ingeniería de Organización, Administración de Empresas y Estadística
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

It is common to find Competitive Intelligence activities within the high-tech enterpnses in particular in the pharmaceutical industry. These companies not only use the process of Competitive Intelligence (CI) to act against competitors, traditional aim of the CI. It is increasingly used to enhance cooperation. The cycle of CI is used both as to extract offensive and defensive intelligence as cooperative intelligence. The paper presents the results of a sample study of 186 Spanish pharmaceutical companies that were asked about the purpose of cooperation in their CI activities. The results confirm that these are used in the development of business relationships, search for partners, joint research, etc. and that companies bet on these relationships for the future within the CI.

More information

Item ID: 41990
DC Identifier: http://oa.upm.es/41990/
OAI Identifier: oai:oa.upm.es:41990
Deposited by: Memoria Investigacion
Deposited on: 12 Jul 2017 20:15
Last Modified: 12 Jul 2017 20:15
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