The cycle of competitive intelligence as a tool to strengthen the cooperation in the Spanish pharmaceutical industry

Fernández Arias, Mª Paula; Hidalgo Nuchera, Antonio y Quevedo Cano, Pilar (2015). The cycle of competitive intelligence as a tool to strengthen the cooperation in the Spanish pharmaceutical industry. En: "XXI International Conference on Industrial Engineering and Operations Management", 6-8 de julio de 2015, Aveiro, Portugal. ISBN 9789727894536.

Descripción

Título: The cycle of competitive intelligence as a tool to strengthen the cooperation in the Spanish pharmaceutical industry
Autor/es:
  • Fernández Arias, Mª Paula
  • Hidalgo Nuchera, Antonio
  • Quevedo Cano, Pilar
Tipo de Documento: Ponencia en Congreso o Jornada (Artículo)
Título del Evento: XXI International Conference on Industrial Engineering and Operations Management
Fechas del Evento: 6-8 de julio de 2015
Lugar del Evento: Aveiro, Portugal
Título del Libro: Book of abstracts of the ICIEOM-CIO-IIIE International Conference 2015 : Universidade de Aveiro, Portugal, July 6th-8th, 2015 : engineering systems and networks: the way ahead for industrial engineering and operations management
Fecha: 2015
ISBN: 9789727894536
Materias:
Palabras Clave Informales: Keywords: competitive intelligence; cycle of competitive intelligence; knowledge management; pharmaceutical sector; cooperation
Escuela: E.T.S.I. de Sistemas Informáticos (UPM)
Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
Licencias Creative Commons: Reconocimiento - Sin obra derivada - No comercial

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Resumen

It is common to find Competitive Intelligence activities within the high-tech enterpnses in particular in the pharmaceutical industry. These companies not only use the process of Competitive Intelligence (CI) to act against competitors, traditional aim of the CI. It is increasingly used to enhance cooperation. The cycle of CI is used both as to extract offensive and defensive intelligence as cooperative intelligence. The paper presents the results of a sample study of 186 Spanish pharmaceutical companies that were asked about the purpose of cooperation in their CI activities. The results confirm that these are used in the development of business relationships, search for partners, joint research, etc. and that companies bet on these relationships for the future within the CI.

Más información

ID de Registro: 41990
Identificador DC: http://oa.upm.es/41990/
Identificador OAI: oai:oa.upm.es:41990
Depositado por: Memoria Investigacion
Depositado el: 12 Jul 2017 20:15
Ultima Modificación: 12 Jul 2017 20:15
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