Rural prosperity in an agrarian society: project orientation through the WWP Model

Rivera Méndez, María and García, Carmen and Rios Carmenado, Ignacio de los (2015). Rural prosperity in an agrarian society: project orientation through the WWP Model. In: "19th International Congress on Project Management and Engineering. Proceedings", 15/07/2015-17/07/2015, Granada. p. 12.

Description

Title: Rural prosperity in an agrarian society: project orientation through the WWP Model
Author/s:
  • Rivera Méndez, María
  • García, Carmen
  • Rios Carmenado, Ignacio de los
Item Type: Presentation at Congress or Conference (Article)
Event Title: 19th International Congress on Project Management and Engineering. Proceedings
Event Dates: 15/07/2015-17/07/2015
Event Location: Granada
Title of Book: 19 th International Congress on Project Management and Engineering
Date: 2015
Subjects:
Faculty: E.T.S.I. Agrónomos (UPM) [antigua denominación]
Department: Ingeniería Agroforestal
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

The concept of prosperity is being redefined from a new point view that takes into account not only economic aspects but also social ones. This new vision of prosperity is studied within the three dimensions of the Working With People model. The aim of this paper is to illustrate the concept of prosperity in agricultural systems by analyzing a case study in the Region of Murcia, Camposeven, where their new understanding of prosperity in the rural environment and new forms of knowledge and learning have made the society a success and a good practice example. The society Camposeven understands prosperity, not only as economic efficiency, but also as a model where worker?s satisfaction, investment in R + D + i and concern for the environment are key factors for a farm to thrive. This new definition is achieved through different viewpoints: farmers, members of the public sphere, workers of the SAT and people from different agricultural organizations among others. Because of this, Camposeven has committed to organic and biodynamic farming in order to reach a long-term differentiation within a very competitive and traditional agricultural environment ?they have increased their sales significantly in just 7 years after its creation.

More information

Item ID: 42541
DC Identifier: http://oa.upm.es/42541/
OAI Identifier: oai:oa.upm.es:42541
Official URL: http://www.aeipro.com/index.php/en/home-2015
Deposited by: Memoria Investigacion
Deposited on: 21 Sep 2016 16:44
Last Modified: 21 May 2018 14:49
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