Rural prosperity in an agrarian society: project orientation through the WWP Model

Rivera Méndez, María; García, Carmen y Rios Carmenado, Ignacio De Los (2015). Rural prosperity in an agrarian society: project orientation through the WWP Model. En: "19th International Congress on Project Management and Engineering. Proceedings", 15/07/2015-17/07/2015, Granada. p. 12.

Descripción

Título: Rural prosperity in an agrarian society: project orientation through the WWP Model
Autor/es:
  • Rivera Méndez, María
  • García, Carmen
  • Rios Carmenado, Ignacio De Los
Tipo de Documento: Ponencia en Congreso o Jornada (Artículo)
Título del Evento: 19th International Congress on Project Management and Engineering. Proceedings
Fechas del Evento: 15/07/2015-17/07/2015
Lugar del Evento: Granada
Título del Libro: 19 th International Congress on Project Management and Engineering
Fecha: 2015
Materias:
Escuela: E.T.S.I. Agrónomos (UPM) [antigua denominación]
Departamento: Ingeniería Agroforestal
Licencias Creative Commons: Reconocimiento - Sin obra derivada - No comercial

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Resumen

The concept of prosperity is being redefined from a new point view that takes into account not only economic aspects but also social ones. This new vision of prosperity is studied within the three dimensions of the Working With People model. The aim of this paper is to illustrate the concept of prosperity in agricultural systems by analyzing a case study in the Region of Murcia, Camposeven, where their new understanding of prosperity in the rural environment and new forms of knowledge and learning have made the society a success and a good practice example. The society Camposeven understands prosperity, not only as economic efficiency, but also as a model where worker?s satisfaction, investment in R + D + i and concern for the environment are key factors for a farm to thrive. This new definition is achieved through different viewpoints: farmers, members of the public sphere, workers of the SAT and people from different agricultural organizations among others. Because of this, Camposeven has committed to organic and biodynamic farming in order to reach a long-term differentiation within a very competitive and traditional agricultural environment ?they have increased their sales significantly in just 7 years after its creation.

Más información

ID de Registro: 42541
Identificador DC: http://oa.upm.es/42541/
Identificador OAI: oai:oa.upm.es:42541
URL Oficial: http://www.aeipro.com/index.php/en/home-2015
Depositado por: Memoria Investigacion
Depositado el: 21 Sep 2016 16:44
Ultima Modificación: 21 Sep 2016 16:44
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