Design of a platform for assessing multimedia advertising content consumption with mobile devices validation

López Velasco, Juan Pedro; Sánchez García, Faustino Ángel; Valhondo Rama, Jorge; Jiménez Bermejo, David; González Miranda, Sergio y Bourg, Lorena (2015). Design of a platform for assessing multimedia advertising content consumption with mobile devices validation. En: "International Symposium on Consumer Electronics (ISCE 2015)", 24/06/2015 - 26/06/2015, Madrid, Spain. pp. 1-2. https://doi.org/10.1109/ISCE.2015.7177784.

Descripción

Título: Design of a platform for assessing multimedia advertising content consumption with mobile devices validation
Autor/es:
  • López Velasco, Juan Pedro
  • Sánchez García, Faustino Ángel
  • Valhondo Rama, Jorge
  • Jiménez Bermejo, David
  • González Miranda, Sergio
  • Bourg, Lorena
Tipo de Documento: Ponencia en Congreso o Jornada (Artículo)
Título del Evento: International Symposium on Consumer Electronics (ISCE 2015)
Fechas del Evento: 24/06/2015 - 26/06/2015
Lugar del Evento: Madrid, Spain
Título del Libro: International Symposium on Consumer Electronics (ISCE 2015)
Fecha: 2015
Materias:
Palabras Clave Informales: Advertising content, audiovisual consumption, mobile application, user’s interest, video platform
Escuela: E.T.S.I. Telecomunicación (UPM)
Departamento: Señales, Sistemas y Radiocomunicaciones
Licencias Creative Commons: Reconocimiento - Sin obra derivada - No comercial

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Resumen

Multimedia advertising content needs to be assessed before campaign to assure its future success. Content consumption techniques are used to identify user's interest through a determined content, but it needs effective validation. This paper describes the design of a two-fold analysis of video consumption implemented on EPSIS platform to measure users' interest. The platform consists in a web interface for video visualization which executes an algorithm for automatic validation of user's consumption, and a mobile application which subsequently enables users to assess the video content previously visualized. The video portfolio featured in our platform corresponds to advertising content and social media, which has special characteristics of length and complete meaning and is easier to be assessed than longer contents such as documentary or films. After developing subjective tests with a collection of observers, the mobile application allows to demonstrate the validation of the algorithm. The platform succeeds in validation of advertising contents reducing time and cost derived from the evaluation process.

Proyectos asociados

TipoCódigoAcrónimoResponsableTítulo
Comunidad de MadridIPT-2011-1393-430000EPSISUniversidad Politécnica de MadridSin especificar

Más información

ID de Registro: 42817
Identificador DC: http://oa.upm.es/42817/
Identificador OAI: oai:oa.upm.es:42817
Identificador DOI: 10.1109/ISCE.2015.7177784
Depositado por: Memoria Investigacion
Depositado el: 17 Jul 2016 08:50
Ultima Modificación: 17 Jul 2016 08:50
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