Design of a platform for assessing multimedia advertising content consumption with mobile devices validation

López Velasco, Juan Pedro and Sánchez García, Faustino Ángel and Valhondo Rama, Jorge and Jiménez Bermejo, David and González Miranda, Sergio and Bourg, Lorena (2015). Design of a platform for assessing multimedia advertising content consumption with mobile devices validation. In: "International Symposium on Consumer Electronics (ISCE 2015)", 24/06/2015 - 26/06/2015, Madrid, Spain. pp. 1-2. https://doi.org/10.1109/ISCE.2015.7177784.

Description

Title: Design of a platform for assessing multimedia advertising content consumption with mobile devices validation
Author/s:
  • López Velasco, Juan Pedro
  • Sánchez García, Faustino Ángel
  • Valhondo Rama, Jorge
  • Jiménez Bermejo, David
  • González Miranda, Sergio
  • Bourg, Lorena
Item Type: Presentation at Congress or Conference (Article)
Event Title: International Symposium on Consumer Electronics (ISCE 2015)
Event Dates: 24/06/2015 - 26/06/2015
Event Location: Madrid, Spain
Title of Book: International Symposium on Consumer Electronics (ISCE 2015)
Date: 2015
Subjects:
Freetext Keywords: Advertising content, audiovisual consumption, mobile application, user’s interest, video platform
Faculty: E.T.S.I. Telecomunicación (UPM)
Department: Señales, Sistemas y Radiocomunicaciones
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

Multimedia advertising content needs to be assessed before campaign to assure its future success. Content consumption techniques are used to identify user's interest through a determined content, but it needs effective validation. This paper describes the design of a two-fold analysis of video consumption implemented on EPSIS platform to measure users' interest. The platform consists in a web interface for video visualization which executes an algorithm for automatic validation of user's consumption, and a mobile application which subsequently enables users to assess the video content previously visualized. The video portfolio featured in our platform corresponds to advertising content and social media, which has special characteristics of length and complete meaning and is easier to be assessed than longer contents such as documentary or films. After developing subjective tests with a collection of observers, the mobile application allows to demonstrate the validation of the algorithm. The platform succeeds in validation of advertising contents reducing time and cost derived from the evaluation process.

Funding Projects

TypeCodeAcronymLeaderTitle
Madrid Regional GovernmentIPT-2011-1393-430000EPSISUniversidad Politécnica de MadridUnspecified

More information

Item ID: 42817
DC Identifier: http://oa.upm.es/42817/
OAI Identifier: oai:oa.upm.es:42817
DOI: 10.1109/ISCE.2015.7177784
Deposited by: Memoria Investigacion
Deposited on: 17 Jul 2016 08:50
Last Modified: 17 Jul 2016 08:50
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