Relevance of the competitive intelligence process on the Spanish pharmaceutical companies

Fernández Arias, Mª Paula; Quevedo Cano, Pilar y Hidalgo Nuchera, Antonio (2017). Relevance of the competitive intelligence process on the Spanish pharmaceutical companies. "Brazilian journal of operations & production management", v. 14 (n. 1); pp. 112-117. ISSN 1679-8171. https://doi.org/10.14488/BJOPM.2017.v14.n1.a12.

Descripción

Título: Relevance of the competitive intelligence process on the Spanish pharmaceutical companies
Autor/es:
  • Fernández Arias, Mª Paula
  • Quevedo Cano, Pilar
  • Hidalgo Nuchera, Antonio
Tipo de Documento: Artículo
Título de Revista/Publicación: Brazilian journal of operations & production management
Fecha: Marzo 2017
Volumen: 14
Materias:
Palabras Clave Informales: Keywords: Cycle of Competitive Intelligence; Competitive Intelligence Process; Knowledge Management; Pharmaceutical Sector; Cooperation.
Escuela: E.T.S.I. de Sistemas Informáticos (UPM)
Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
Licencias Creative Commons: Reconocimiento - Sin obra derivada - No comercial

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Resumen

It is common to find Competitive Intelligence activities within the high-tech enterprises in particular in the pharmaceutical industry. These companies not only use the process of Competitive Intelligence to act against competitors, traditional aim of the Competitive Intelligence. It is increasingly used to enhance cooperation. The Cycle of Competitive Intelligence (CI) is used both as to extract offensive and defensive intelligence as cooperative intelligence. The paper presents the results of a sample study of 186 Spanish pharmaceutical companies that were asked about the purpose of cooperation in their Competitive Intelligence activities. The results confirm that these are used in the development of business relationships, search for partners, joint research, etc. and that companies bet on these relationships for the future within the Competitive Intelligence.

Más información

ID de Registro: 46473
Identificador DC: http://oa.upm.es/46473/
Identificador OAI: oai:oa.upm.es:46473
Identificador DOI: 10.14488/BJOPM.2017.v14.n1.a12
URL Oficial: https://bjopm.emnuvens.com.br/bjopm/article/view/V14N1A12
Depositado por: Memoria Investigacion
Depositado el: 06 Jun 2017 16:05
Ultima Modificación: 06 Jun 2017 19:29
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