Relevance of the competitive intelligence process on the Spanish pharmaceutical companies

Fernández Arias, Mª Paula and Quevedo Cano, Pilar and Hidalgo Nuchera, Antonio (2017). Relevance of the competitive intelligence process on the Spanish pharmaceutical companies. "Brazilian journal of operations & production management", v. 14 (n. 1); pp. 112-117. ISSN 1679-8171. https://doi.org/10.14488/BJOPM.2017.v14.n1.a12.

Description

Title: Relevance of the competitive intelligence process on the Spanish pharmaceutical companies
Author/s:
  • Fernández Arias, Mª Paula
  • Quevedo Cano, Pilar
  • Hidalgo Nuchera, Antonio
Item Type: Article
Título de Revista/Publicación: Brazilian journal of operations & production management
Date: March 2017
Volume: 14
Subjects:
Freetext Keywords: Keywords: Cycle of Competitive Intelligence; Competitive Intelligence Process; Knowledge Management; Pharmaceutical Sector; Cooperation.
Faculty: E.T.S.I. de Sistemas Informáticos (UPM)
Department: Ingeniería de Organización, Administración de Empresas y Estadística
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

It is common to find Competitive Intelligence activities within the high-tech enterprises in particular in the pharmaceutical industry. These companies not only use the process of Competitive Intelligence to act against competitors, traditional aim of the Competitive Intelligence. It is increasingly used to enhance cooperation. The Cycle of Competitive Intelligence (CI) is used both as to extract offensive and defensive intelligence as cooperative intelligence. The paper presents the results of a sample study of 186 Spanish pharmaceutical companies that were asked about the purpose of cooperation in their Competitive Intelligence activities. The results confirm that these are used in the development of business relationships, search for partners, joint research, etc. and that companies bet on these relationships for the future within the Competitive Intelligence.

More information

Item ID: 46473
DC Identifier: http://oa.upm.es/46473/
OAI Identifier: oai:oa.upm.es:46473
DOI: 10.14488/BJOPM.2017.v14.n1.a12
Official URL: https://bjopm.emnuvens.com.br/bjopm/article/view/V14N1A12
Deposited by: Memoria Investigacion
Deposited on: 06 Jun 2017 16:05
Last Modified: 06 Jun 2017 19:29
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