Design and Implementation of a Social Marketplace for a Startup based on a Content Management System. Application of Sentiment Analysis for sensing customer feedback

Gericke Parga, Álvaro (2017). Design and Implementation of a Social Marketplace for a Startup based on a Content Management System. Application of Sentiment Analysis for sensing customer feedback. Proyecto Fin de Carrera / Trabajo Fin de Grado, E.T.S.I. Telecomunicación (UPM), Madrid.

Descripción

Título: Design and Implementation of a Social Marketplace for a Startup based on a Content Management System. Application of Sentiment Analysis for sensing customer feedback
Autor/es:
  • Gericke Parga, Álvaro
Director/es:
  • Iglesias Fernández, Carlos Ángel
Tipo de Documento: Proyecto Fin de Carrera/Grado
Grado: Grado en Ingeniería de Tecnologías y Servicios de Telecomunicación
Fecha: 2017
Materias:
Palabras Clave Informales: Wordpress, Kibiwoo, Sentiments, Emotions, Analysis, Marketplace, Senpy, Surf, Bicycles, Ski, Snow
Escuela: E.T.S.I. Telecomunicación (UPM)
Departamento: Ingeniería de Sistemas Telemáticos [hasta 2014]
Licencias Creative Commons: Reconocimiento - Sin obra derivada - No comercial

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Resumen

This thesis is the result of a project whose objective has been to develop and deploy a sports equipment rental marketplace. Also we have developed an emotion and sentiments analysis system in comments for Wordpress based on Senpy. For deploying the marketplace, we have used the CMS Wordpress which has accelerated and facilitated many tasks. Several existing Wordpress plugins have been used to cover various functionalities. For the emotions and sentiments analysis system, a Wordpress plugin has been developed. Two versions of this plugin have been programmed. The first one can be downloaded from Wordpress's official plugin repository and the other one is specific for the marketplace. For carrying out the emotion and sentiments analysis we have used mainly Senpy. The Wordpress plugin lets the user to configure all of the Senpy's parameters for making the comments analysis. All this information is stored in Wordpress's database for later viewing. The user will be able to configure the comment's view. For the marketplace, the visualization system shows to each shop and to Kibiwoo's administrator an overview of the sentiments and emotions expressed by users on comments about their products. For this issue, we have used wpDataTables Wordpress plugin that uses Google Charts, HighCharts and Charts.js coding libraries for rendering data in charts and tables. Finally, several Schema.org's schemas have been used to add semantic information to the marketplace using Microdata. This way we improve the marketplace and its shops online visibility among search engines. As a result, this project will allow us to carry out an extensive analysis of the user's comments, being able to transmit this information to the stores in a user-friendly way so

Más información

ID de Registro: 47587
Identificador DC: http://oa.upm.es/47587/
Identificador OAI: oai:oa.upm.es:47587
Depositado por: Biblioteca ETSI Telecomunicación
Depositado el: 28 Ago 2017 07:06
Ultima Modificación: 28 Ago 2017 07:06
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