Design and Implementation of a Social Marketplace for a Startup based on a Content Management System. Application of Sentiment Analysis for sensing customer feedback

Gericke Parga, Álvaro (2017). Design and Implementation of a Social Marketplace for a Startup based on a Content Management System. Application of Sentiment Analysis for sensing customer feedback. Proyecto Fin de Carrera / Trabajo Fin de Grado, E.T.S.I. Telecomunicación (UPM), Madrid.

Description

Title: Design and Implementation of a Social Marketplace for a Startup based on a Content Management System. Application of Sentiment Analysis for sensing customer feedback
Author/s:
  • Gericke Parga, Álvaro
Contributor/s:
  • Iglesias Fernández, Carlos Ángel
Item Type: Final Project
Degree: Grado en Ingeniería de Tecnologías y Servicios de Telecomunicación
Date: 2017
Subjects:
Freetext Keywords: Wordpress, Kibiwoo, Sentiments, Emotions, Analysis, Marketplace, Senpy, Surf, Bicycles, Ski, Snow
Faculty: E.T.S.I. Telecomunicación (UPM)
Department: Ingeniería de Sistemas Telemáticos [hasta 2014]
Creative Commons Licenses: Recognition - No derivative works - Non commercial

Full text

[img]
Preview
PDF - Requires a PDF viewer, such as GSview, Xpdf or Adobe Acrobat Reader
Download (3MB) | Preview

Abstract

This thesis is the result of a project whose objective has been to develop and deploy a sports equipment rental marketplace. Also we have developed an emotion and sentiments analysis system in comments for Wordpress based on Senpy. For deploying the marketplace, we have used the CMS Wordpress which has accelerated and facilitated many tasks. Several existing Wordpress plugins have been used to cover various functionalities. For the emotions and sentiments analysis system, a Wordpress plugin has been developed. Two versions of this plugin have been programmed. The first one can be downloaded from Wordpress's official plugin repository and the other one is specific for the marketplace. For carrying out the emotion and sentiments analysis we have used mainly Senpy. The Wordpress plugin lets the user to configure all of the Senpy's parameters for making the comments analysis. All this information is stored in Wordpress's database for later viewing. The user will be able to configure the comment's view. For the marketplace, the visualization system shows to each shop and to Kibiwoo's administrator an overview of the sentiments and emotions expressed by users on comments about their products. For this issue, we have used wpDataTables Wordpress plugin that uses Google Charts, HighCharts and Charts.js coding libraries for rendering data in charts and tables. Finally, several Schema.org's schemas have been used to add semantic information to the marketplace using Microdata. This way we improve the marketplace and its shops online visibility among search engines. As a result, this project will allow us to carry out an extensive analysis of the user's comments, being able to transmit this information to the stores in a user-friendly way so

More information

Item ID: 47587
DC Identifier: http://oa.upm.es/47587/
OAI Identifier: oai:oa.upm.es:47587
Deposited by: Biblioteca ETSI Telecomunicación
Deposited on: 28 Aug 2017 07:06
Last Modified: 28 Aug 2017 07:06
  • Logo InvestigaM (UPM)
  • Logo GEOUP4
  • Logo Open Access
  • Open Access
  • Logo Sherpa/Romeo
    Check whether the anglo-saxon journal in which you have published an article allows you to also publish it under open access.
  • Logo Dulcinea
    Check whether the spanish journal in which you have published an article allows you to also publish it under open access.
  • Logo de Recolecta
  • Logo del Observatorio I+D+i UPM
  • Logo de OpenCourseWare UPM