User experience guidelines for improving retention tate in mobile apps

Resumen

The mobile app industry is growing at a rapid pace. More and more apps are coming into the app stores each day, but only a handful of them make the cut, come on top and stay at the top position. Most of the app might do well in terms of features provided, but when it comes to user experience they fail. Through this study, the idea is to find out the list of issues which causes the decrease in the user experience in mobile apps and building a set of easy-to-use user experience guidelines for mobile app so as to improve user satisfaction level and user experience and thereby increasing the app retention rate. To achieve this, we will be learning about the common user experience problems affecting mobile apps and conduct a survey among the frequent app users to study the main problems affecting mobile user experience. Based on the result, a study will be conducted to tackle this issue and based on the result, build up a set of guidelines that can be followed by mobile app designers and developers to improve the user satisfaction level for their mobile apps and there by improving the retention rate of the app.