A new wine superpower? An analysis of the Chinese wine industry

Li, Yuanbo y Bardaji de Azcarate, Isabel (2016). A new wine superpower? An analysis of the Chinese wine industry. En: "10th Annual Conference of the American Association of Wine Economist", 21/06/2016 - 25/06/2016, Bordeaux, France. pp. 1-26.

Descripción

Título: A new wine superpower? An analysis of the Chinese wine industry
Autor/es:
  • Li, Yuanbo
  • Bardaji de Azcarate, Isabel
Tipo de Documento: Ponencia en Congreso o Jornada (Artículo)
Título del Evento: 10th Annual Conference of the American Association of Wine Economist
Fechas del Evento: 21/06/2016 - 25/06/2016
Lugar del Evento: Bordeaux, France
Título del Libro: American Associtaion of Wine Economists Working Paper
Fecha: Junio 2016
Volumen: 198
Materias:
Escuela: E.T.S. de Ingeniería Agronómica, Alimentaria y de Biosistemas (UPM)
Departamento: Otro
Licencias Creative Commons: Reconocimiento - Sin obra derivada - No comercial

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Resumen

China is one of the most attractive wine markets and a hopeful wine producer in the 21st century. Current studies of wine in China tend to focus on the wine market but seldom analyze the domestic wine industry which contributes approximately 80% of the total wine consumed in the country while Westerners know little of it. This paper analyzes the current situation and the perspectives of the wine industry in China considering both traditional conditions such as wine history, wine policies as well as recent conditions such as ecommerce, climate change and domestic economy trend. We conduct a ?SWOT? of the Chinese wine industry considering four sectors (producing, processing, selling and consuming) and use a SWOT Matrix analysis. Then we provide strategies for the development of the Chinese industry from governmental level, industrial level and enterprises level.

Más información

ID de Registro: 48028
Identificador DC: http://oa.upm.es/48028/
Identificador OAI: oai:oa.upm.es:48028
URL Oficial: http://www.wine-economics.org/aawe/wp-content/uploads/2016/06/AAWE_WP198.pdf
Depositado por: Memoria Investigacion
Depositado el: 14 Nov 2017 12:36
Ultima Modificación: 16 Nov 2017 14:13
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