A new wine superpower? An analysis of the Chinese wine industry

Li, Yuanbo and Bardaji de Azcarate, Isabel (2016). A new wine superpower? An analysis of the Chinese wine industry. In: "10th Annual Conference of the American Association of Wine Economist", 21/06/2016 - 25/06/2016, Bordeaux, France. pp. 1-26.

Description

Title: A new wine superpower? An analysis of the Chinese wine industry
Author/s:
  • Li, Yuanbo
  • Bardaji de Azcarate, Isabel
Item Type: Presentation at Congress or Conference (Article)
Event Title: 10th Annual Conference of the American Association of Wine Economist
Event Dates: 21/06/2016 - 25/06/2016
Event Location: Bordeaux, France
Title of Book: American Associtaion of Wine Economists Working Paper
Date: June 2016
Volume: 198
Subjects:
Faculty: E.T.S. de Ingeniería Agronómica, Alimentaria y de Biosistemas (UPM)
Department: Otro
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

China is one of the most attractive wine markets and a hopeful wine producer in the 21st century. Current studies of wine in China tend to focus on the wine market but seldom analyze the domestic wine industry which contributes approximately 80% of the total wine consumed in the country while Westerners know little of it. This paper analyzes the current situation and the perspectives of the wine industry in China considering both traditional conditions such as wine history, wine policies as well as recent conditions such as ecommerce, climate change and domestic economy trend. We conduct a ?SWOT? of the Chinese wine industry considering four sectors (producing, processing, selling and consuming) and use a SWOT Matrix analysis. Then we provide strategies for the development of the Chinese industry from governmental level, industrial level and enterprises level.

More information

Item ID: 48028
DC Identifier: http://oa.upm.es/48028/
OAI Identifier: oai:oa.upm.es:48028
Official URL: http://www.wine-economics.org/aawe/wp-content/uploads/2016/06/AAWE_WP198.pdf
Deposited by: Memoria Investigacion
Deposited on: 14 Nov 2017 12:36
Last Modified: 16 Nov 2017 14:13
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