A new wine superpower? An analysis of the Chinese wine industry

Li, Yuanbo y Bardaji de Azcarate, Isabel (2017). A new wine superpower? An analysis of the Chinese wine industry. "Cahiers Agricultures", v. 26 (n. 6); pp. 1-8. ISSN 1166-7699. https://doi.org/https://doi.org/10.1051/cagri/2017051.

Descripción

Título: A new wine superpower? An analysis of the Chinese wine industry
Autor/es:
  • Li, Yuanbo
  • Bardaji de Azcarate, Isabel
Tipo de Documento: Artículo
Título de Revista/Publicación: Cahiers Agricultures
Fecha: Diciembre 2017
Volumen: 26
Materias:
Escuela: E.T.S. de Ingeniería Agronómica, Alimentaria y de Biosistemas (UPM)
Departamento: Economía Agraria, Estadística y Gestión de Empresas
Licencias Creative Commons: Reconocimiento

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Resumen

China is one of the most attractive wine markets and a hopeful wine producer in the twenty-first century. Current studies of wine in China tend to focus on the wine market but seldom analyze the domestic wine industry, which contributes approximately 70% of the total wine consumed in the country. This paper reviews the wine history and the development of wine in China and analyses the current situation and perspectives of the Chinese wine industry, considering both traditional conditions such as wine production and wine policies, as well as new conditions such as e-commerce, climate change and domestic economy trend.We present a “SWOT” (strengths, weaknesses, opportunities and threats) analysis of the Chinese wine industry considering four sectors (producing, processing, selling and consuming) and we use a SWOT matrix analysis to identify possible improvement strategies. Finally, we propose strategies for the development of the Chinese wine industry at governmental level, industrial level and business level.

Más información

ID de Registro: 49053
Identificador DC: http://oa.upm.es/49053/
Identificador OAI: oai:oa.upm.es:49053
Identificador DOI: https://doi.org/10.1051/cagri/2017051
Depositado por: Yuanbo Li
Depositado el: 12 Ene 2018 09:52
Ultima Modificación: 12 Ene 2018 09:52
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