Citation
Li, Yuanbo and Bardaji de Azcarate, Isabel
(2017).
A new wine superpower? An analysis of the Chinese wine
industry.
"Cahiers Agricultures", v. 26
(n. 6);
pp. 1-8.
ISSN 1166-7699.
https://doi.org/10.1051/cagri/2017051.
Abstract
China is one of the most attractive wine markets and a hopeful wine producer in the twenty-first
century. Current studies of wine in China tend to focus on the wine market but seldom analyze the domestic
wine industry, which contributes approximately 70% of the total wine consumed in the country. This paper
reviews the wine history and the development of wine in China and analyses the current situation and
perspectives of the Chinese wine industry, considering both traditional conditions such as wine production
and wine policies, as well as new conditions such as e-commerce, climate change and domestic economy
trend.We present a “SWOT” (strengths, weaknesses, opportunities and threats) analysis of the Chinese wine
industry considering four sectors (producing, processing, selling and consuming) and we use a SWOT
matrix analysis to identify possible improvement strategies. Finally, we propose strategies for the
development of the Chinese wine industry at governmental level, industrial level and business level.