From Car to Bike: Marketing and Dialogue as a Driver of Change

García Martínez, Andrés; Díez, José; López Lambas, María Eugenia y Ricci, Stefano (2017). From Car to Bike: Marketing and Dialogue as a Driver of Change. En: "17th International Conference on Urban Transport and the Environment", 5-7 septiembre 2017, Roma, Italia. ISBN 978-1-78466-209-7. pp. 221-230. https://doi.org/10.2495/UT170191.

Descripción

Título: From Car to Bike: Marketing and Dialogue as a Driver of Change
Autor/es:
  • García Martínez, Andrés
  • Díez, José
  • López Lambas, María Eugenia
  • Ricci, Stefano
Tipo de Documento: Ponencia en Congreso o Jornada (Artículo)
Título del Evento: 17th International Conference on Urban Transport and the Environment
Fechas del Evento: 5-7 septiembre 2017
Lugar del Evento: Roma, Italia
Título del Libro: Urban Transport XXIII
Fecha: 2017
ISBN: 978-1-78466-209-7
Materias:
Palabras Clave Informales: Personalized Travel Plans, Marketing, Behaviours Change, Public Transport, Cycles
Escuela: E.T.S.I. Caminos, Canales y Puertos (UPM)
Departamento: Ingeniería Civil: Transporte y Territorio
Licencias Creative Commons: Reconocimiento - Sin obra derivada - No comercial

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Resumen

The Paris Climate Agreement has sent a key message to the international community regarding the need to increase efforts to move towards a low-carbon economy and help slow climate change, while underpinning global long-term economic growth and sustainable development. COP 21 recognizes the social, economic and environmental value of voluntary mitigation actions and their co-benefits for adaptation, health and sustainable development. In this framework, the PTP Cycle project, running from 2013 to 2016 and funded by the European Commission through the Intelligent Energy Europe program, introduces a non-market approach through voluntary participation in the adoption of sustainable transport modes such as cycling, based on marketing to potential customers through Personalized Travel Plans. The medium-sized city of Burgos (Spain) and the cities of Ljubljana, Riga, Antwerp and London (boroughs of Haringey and Greenwich) developed a new policy instrument (Personalized Travel Plans) in order to increase bike patronage. Beyond potential savings of CO2, the results show that PTP as a form of Active Mobility Consultancy is a suitable instrument to influence modal shift to public transport, walking and cycling, and to address the challenges of climate change, while fostering sustainable transportation by changing mobility behaviour. These results, matching with the state-of-the-art of studies and pilot applications in other countries, allows deriving differentiated results for medium-size and large urban areas.

Proyectos asociados

TipoCódigoAcrónimoResponsableTítulo
Sin especificarSin especificarSin especificarSin especificarPTP-Cycle, Intelligent Energy Europe

Más información

ID de Registro: 50065
Identificador DC: http://oa.upm.es/50065/
Identificador OAI: oai:oa.upm.es:50065
Identificador DOI: 10.2495/UT170191
URL Oficial: https://www.witpress.com/elibrary/wit-transactions-on-the-built-environment/176
Depositado por: Memoria Investigacion
Depositado el: 23 Abr 2018 16:25
Ultima Modificación: 23 Abr 2018 16:25
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