Análisis del Modelo de tres capas (M3C) de Inteligencia Competitiva en el sector farmacéutico español. Bases para unatransformación a dos velocidades.

Fernández Arias, Mª Paula and Hidalgo Nuchera, Antonio and Quevedo Cano, Pilar (2017). Análisis del Modelo de tres capas (M3C) de Inteligencia Competitiva en el sector farmacéutico español. Bases para unatransformación a dos velocidades.. In: "11th International Conference on Industrial Engineering and Operations Management XXI Congreso de Ingeniería de Organización", 5th to 6th July 2017, Valencia (España). pp. 322-330.

Description

Title: Análisis del Modelo de tres capas (M3C) de Inteligencia Competitiva en el sector farmacéutico español. Bases para unatransformación a dos velocidades.
Author/s:
  • Fernández Arias, Mª Paula
  • Hidalgo Nuchera, Antonio
  • Quevedo Cano, Pilar
Item Type: Presentation at Congress or Conference (Article)
Event Title: 11th International Conference on Industrial Engineering and Operations Management XXI Congreso de Ingeniería de Organización
Event Dates: 5th to 6th July 2017
Event Location: Valencia (España)
Title of Book: 11th International Conference on Industrial Engineering and Operations Management XXI Congreso de Ingeniería de Organización
Date: 2017
Subjects:
Freetext Keywords: Inteligencia competitiva (IC); Gestión del conocimiento; Sector farmacéutico; competitividad, Modelo de tres capas (M3C) de IC.
Faculty: E.T.S.I. Industriales (UPM)
Department: Ingeniería de Organización, Administración de Empresas y Estadística
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

The paper indicates the result of a study carried out of a sample of 186 Spanish pharmaceutical companies, which were asked about the Competitive Intelligence (CI) process carried out within their organization. The questionnaires show that there are two distinct groups within the sector. The most statistically significant result obtained relates to the difference in the development of the programming, implementation and use of CI. One of the groups is seen to be more interested in CI activities and information management than the other. As such, in the medium to long-term, there is a risk that the sector divides itself into a two-speed grouping of companies - depending on their approach to competitiveness and innovation in the pharmaceutical sector. The three-layer model (M3C) of CI has been used for the basis on this analysis.

More information

Item ID: 50128
DC Identifier: http://oa.upm.es/50128/
OAI Identifier: oai:oa.upm.es:50128
Official URL: http://www.cigip.upv.es/cio2017/
Deposited by: Memoria Investigacion
Deposited on: 21 Jun 2018 17:55
Last Modified: 21 Jun 2018 17:55
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