ICTs and their impact on the profitability of SMEs in the main tourist areas of Guatemala

Rivera, Sigfrido and Rodríguez Monroy, Carlos (2017). ICTs and their impact on the profitability of SMEs in the main tourist areas of Guatemala. In: "Industriales Research Meeting 2017", 4 y 5 de abril de 2017, Madrid, España. ISBN 978-84-16397-58-7. p. 115.

Description

Title: ICTs and their impact on the profitability of SMEs in the main tourist areas of Guatemala
Author/s:
  • Rivera, Sigfrido
  • Rodríguez Monroy, Carlos
Item Type: Presentation at Congress or Conference (Poster)
Event Title: Industriales Research Meeting 2017
Event Dates: 4 y 5 de abril de 2017
Event Location: Madrid, España
Title of Book: Industriales Research Meeting 2017
Date: 2017
ISBN: 978-84-16397-58-7
Subjects:
Faculty: E.T.S.I. Industriales (UPM)
Department: Ingeniería de Organización, Administración de Empresas y Estadística
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

The primary objective of the study is to evaluate the effect of the use of Information and Communication Technologies (ICTs) as a tool for the improvement of the profitability of small and medium-sized enterprises (SMEs) in the tourist sector of Guatemala, on the basis of a diagnosis of the current situation of the use of ICTs and e-commerce for SMEs in 2015, in the main tourist areas of the country. In this research, in the first place, the theoretical factors that led the SMEs to make use of ICTs were determined and discussed; subsequently, the main variables that explain and differentiate tourist sector enterprises on the basis of the degree of implementation of the use of ICTs were identified, in order to then determine their degree of competitiveness within the national tourist sector. Finally, the conclusions and recommendations, that make it possible to verify what the theory exposes with respect to the use of ICTs matches the results obtained with the SMEs evaluated. The research aims to be a reliable source of information for public and private entities of the Guatemalan tourist sector, that will allow them to have a clearer perspective on the use and adoption of new ICTs, in order to help them develop new comparative advantages and differentiating features, as they face an economic landscape in an increasingly globalized and competitive world.

More information

Item ID: 50928
DC Identifier: http://oa.upm.es/50928/
OAI Identifier: oai:oa.upm.es:50928
Official URL: http://www.etsii.upm.es/investigacion/irm17/index.es.htm
Deposited by: Memoria Investigacion
Deposited on: 26 Jul 2018 16:13
Last Modified: 26 Jul 2018 16:13
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