Limitations and pitfalls of the brain that prevent us from thinking

Portela, José Luis and Rodríguez Monroy, Carlos (2017). Limitations and pitfalls of the brain that prevent us from thinking. In: "11th International Conference on Industrial Engineering and Operations Management XXI Congreso de Ingeniería de Organización", 5th to 6th July 2017, Valencia, España. pp. 1-8.

Description

Title: Limitations and pitfalls of the brain that prevent us from thinking
Author/s:
  • Portela, José Luis
  • Rodríguez Monroy, Carlos
Item Type: Presentation at Congress or Conference (Article)
Event Title: 11th International Conference on Industrial Engineering and Operations Management XXI Congreso de Ingeniería de Organización
Event Dates: 5th to 6th July 2017
Event Location: Valencia, España
Title of Book: 11th International Conference on Industrial Engineering and Operations Management XXI Congreso de Ingeniería de Organización
Date: 2017
Subjects:
Freetext Keywords: Thought; brain; patterns; business innovation
Faculty: E.T.S.I. Industriales (UPM)
Department: Ingeniería de Organización, Administración de Empresas y Estadística
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

When we think or make decisions, we must not forget that there are several internal "pitfalls" that cause our brain to make decisions incorrectly. Many authors have written on various pitfalls that may affect us. In this paper, five of them are identified and they are: The use of patterns when thinking, the relativity of things, the anchor effect, loss aversion, value attribution and diagnosis bias.

More information

Item ID: 51026
DC Identifier: http://oa.upm.es/51026/
OAI Identifier: oai:oa.upm.es:51026
Official URL: http://www.cigip.upv.es/cio2017/
Deposited by: Memoria Investigacion
Deposited on: 01 Aug 2018 18:29
Last Modified: 01 Aug 2018 18:29
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