Social Media Diffusion by Spanish Public Research Institutions

Hernández García, Ángel and Acquila Natale, Emiliano and Chaparro-Peláez, Julián and Iglesias Pradas, Santiago (2018). Social Media Diffusion by Spanish Public Research Institutions. Monografía (Working Paper). E.T.S.I. Telecomunicación (UPM), Madrid (España).

Description

Title: Social Media Diffusion by Spanish Public Research Institutions
Author/s:
  • Hernández García, Ángel
  • Acquila Natale, Emiliano
  • Chaparro-Peláez, Julián
  • Iglesias Pradas, Santiago
Item Type: Monograph (Working Paper)
Date: 12 June 2018
Subjects:
Freetext Keywords: Public Research Institutions, Spain, dissemination, scientific research, social networking sites.
Faculty: E.T.S.I. Telecomunicación (UPM)
Department: Ingeniería de Organización, Administración de Empresas y Estadística
UPM's Research Group: Innovación, Propiedad industrial y Política tecnológica INNOPRO
Creative Commons Licenses: Recognition - Non commercial - Share

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Abstract

Public Research Institutions form, together with Universities, the core of scientific research in Spain. These organizations often publish their research in paper format or in their websites, but are generally falling behind in their adaptation to social media, and thus failing to reach wider audiences –especially Millennials. This study offers the preliminary results of an ongoing project aiming to identify best practices in the diffusion of scientific research by Spanish Public Institutions in social media, and more specifically in the three most popular social networking sites: Facebook, Twitter and YouTube. To do so, the study proposes a set of metrics to assess the impact and reach of content published by the different research centers belonging to Spanish Public Research Institutions in those social media platforms, presents the tools used for data extraction, collection and visualization, and identifies the research centers that are most successful in disseminating their scientific activity in social media. Following this study, a set of interviews with community managers and directors of communication of these centers will offer complementary information that shall be helpful in providing guidelines to deploy an effective scientific diffusion strategy in social media to all Spanish Public Research Institutions.

Funding Projects

TypeCodeAcronymLeaderTitle
Government of SpainFCT-2016-11112UnspecifiedJosé María Fernández-CrehuetEstudio del alcance e impacto de la difusión científico-tecnológica de los Organismos Públicos de Investigación en redes sociales

More information

Item ID: 51222
DC Identifier: http://oa.upm.es/51222/
OAI Identifier: oai:oa.upm.es:51222
Deposited by: Dr. Ángel Hernández García
Deposited on: 13 Jun 2018 05:38
Last Modified: 13 Jun 2018 05:38
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