Privacy concerns and self-disclosure in private and public uses of social media

Gruzd, Anatoliy and Hernández García, Ángel (2018). Privacy concerns and self-disclosure in private and public uses of social media. "Cyberpsychology, Behavior, and Social Networking", v. 21 (n. 7); pp. 418-428. ISSN 2152-2715. https://doi.org/10.1089/cyber.2017.0709.

Description

Title: Privacy concerns and self-disclosure in private and public uses of social media
Author/s:
  • Gruzd, Anatoliy
  • Hernández García, Ángel
Item Type: Article
Título de Revista/Publicación: Cyberpsychology, Behavior, and Social Networking
Date: 1 July 2018
Volume: 21
Subjects:
Freetext Keywords: Self-disclosure, User-generated content, Social media, Online social networks, Privacy, Personal information management
Faculty: E.T.S.I. Telecomunicación (UPM)
Department: Ingeniería de Organización, Administración de Empresas y Estadística
UPM's Research Group: Innovación, Propiedad industrial y Política tecnológica INNOPRO
Creative Commons Licenses: None

Full text

[img] PDF (Privacy concerns and self-disclosure in private and public uses of social media) - Users in campus UPM only until 1 July 2019 - Requires a PDF viewer, such as GSview, Xpdf or Adobe Acrobat Reader
Download (574kB)

Abstract

The study contributes to the ongoing debate about the ‘privacy paradox’ in the context of using social media. The presence of a privacy paradox is often declared if there is no relationship between users’ information privacy concerns and their online self-disclosure. However, prior research has produced conflicting results. The novel contribution of this study is that we consider public and private self-disclosure separately. The data came from a cross-national survey of 1,500 Canadians. For the purposes of the study, we only examined the subset of the 545 people who had at least one public account and one private account. Going beyond a single view of self-disclosure, we captured five dimensions of self-disclosure: Amount, Depth, Polarity, Accuracy, and Intent; and two aspects of privacy concerns : concerns about organizational and social threats. To examine the collected data, we used Partial Least Squares Structural Equation Modeling (PLS-SEM). Our research does not support the presence of a privacy paradox as we found a relationship between privacy concerns from organizational and social threats and most of the dimensions of self-disclosure (even if the relationship was weak). There was no difference between patterns of self-disclosure on private versus public accounts. Different privacy concerns may trigger different privacy protection responses and, thus, may interact with self-disclosure differently. Concerns about organizational threats increase awareness and accuracy while reducing amount and depth, while concerns about social threats reduce accuracy and awareness while increasing amount and depth.

More information

Item ID: 53965
DC Identifier: http://oa.upm.es/53965/
OAI Identifier: oai:oa.upm.es:53965
DOI: 10.1089/cyber.2017.0709
Official URL: https://www.liebertpub.com/doi/10.1089/cyber.2017.0709
Deposited by: Dr. Ángel Hernández García
Deposited on: 12 Feb 2019 10:04
Last Modified: 12 Feb 2019 10:04
  • Logo InvestigaM (UPM)
  • Logo GEOUP4
  • Logo Open Access
  • Open Access
  • Logo Sherpa/Romeo
    Check whether the anglo-saxon journal in which you have published an article allows you to also publish it under open access.
  • Logo Dulcinea
    Check whether the spanish journal in which you have published an article allows you to also publish it under open access.
  • Logo de Recolecta
  • Logo del Observatorio I+D+i UPM
  • Logo de OpenCourseWare UPM