Privacy concerns and self-disclosure in private and public uses of social media

Gruzd, Anatoliy y Hernández García, Ángel (2018). Privacy concerns and self-disclosure in private and public uses of social media. "Cyberpsychology, Behavior, and Social Networking", v. 21 (n. 7); pp. 418-428. ISSN 2152-2715. https://doi.org/10.1089/cyber.2017.0709.

Descripción

Título: Privacy concerns and self-disclosure in private and public uses of social media
Autor/es:
  • Gruzd, Anatoliy
  • Hernández García, Ángel
Tipo de Documento: Artículo
Título de Revista/Publicación: Cyberpsychology, Behavior, and Social Networking
Fecha: 1 Julio 2018
Volumen: 21
Materias:
Palabras Clave Informales: Self-disclosure, User-generated content, Social media, Online social networks, Privacy, Personal information management
Escuela: E.T.S.I. Telecomunicación (UPM)
Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
Grupo Investigación UPM: Innovación, Propiedad industrial y Política tecnológica INNOPRO
Licencias Creative Commons: Ninguna

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Resumen

The study contributes to the ongoing debate about the ‘privacy paradox’ in the context of using social media. The presence of a privacy paradox is often declared if there is no relationship between users’ information privacy concerns and their online self-disclosure. However, prior research has produced conflicting results. The novel contribution of this study is that we consider public and private self-disclosure separately. The data came from a cross-national survey of 1,500 Canadians. For the purposes of the study, we only examined the subset of the 545 people who had at least one public account and one private account. Going beyond a single view of self-disclosure, we captured five dimensions of self-disclosure: Amount, Depth, Polarity, Accuracy, and Intent; and two aspects of privacy concerns : concerns about organizational and social threats. To examine the collected data, we used Partial Least Squares Structural Equation Modeling (PLS-SEM). Our research does not support the presence of a privacy paradox as we found a relationship between privacy concerns from organizational and social threats and most of the dimensions of self-disclosure (even if the relationship was weak). There was no difference between patterns of self-disclosure on private versus public accounts. Different privacy concerns may trigger different privacy protection responses and, thus, may interact with self-disclosure differently. Concerns about organizational threats increase awareness and accuracy while reducing amount and depth, while concerns about social threats reduce accuracy and awareness while increasing amount and depth.

Más información

ID de Registro: 53965
Identificador DC: http://oa.upm.es/53965/
Identificador OAI: oai:oa.upm.es:53965
Identificador DOI: 10.1089/cyber.2017.0709
URL Oficial: https://www.liebertpub.com/doi/10.1089/cyber.2017.0709
Depositado por: Dr. Ángel Hernández García
Depositado el: 12 Feb 2019 10:04
Ultima Modificación: 12 Feb 2019 10:04
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