The multi-armed bandit problem under delayed rewards conditions in digital campaign management

Martín Blanco, Miguel Carlos and Jiménez Martín, Antonio and Mateos Caballero, Alfonso (2019). The multi-armed bandit problem under delayed rewards conditions in digital campaign management. In: "6th International Conference on Control, Decision and Information Technologies (CoDIT’19)", 23-26 Abr 2019, París, Francia. pp. 952-959. https://doi.org/10.1109/CoDIT.2019.8820666.

Description

Title: The multi-armed bandit problem under delayed rewards conditions in digital campaign management
Author/s:
  • Martín Blanco, Miguel Carlos
  • Jiménez Martín, Antonio
  • Mateos Caballero, Alfonso
Item Type: Presentation at Congress or Conference (Article)
Event Title: 6th International Conference on Control, Decision and Information Technologies (CoDIT’19)
Event Dates: 23-26 Abr 2019
Event Location: París, Francia
Title of Book: Proceedings of the 6th International Conference on Control, Decision and Information Technologies (CoDIT’19)
Date: September 2019
Subjects:
Faculty: E.T.S. de Ingenieros Informáticos (UPM)
Department: Inteligencia Artificial
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

In this paper, we account for a digital marketing content recommendation system, called campaign management, used by marketers to create specific digital content that can be issued or configured for viewing by certain population segments according to a series of business variables, user profile or behavior. We analyze the most representative allocation strategies to deal with the multi-armed bandit problem in a context with delayed rewards by means of a numerical study based on a discrete event simulation. Both batch mode and online update architectures are considered for feedback from the different contents displayed to users.

Funding Projects

TypeCodeAcronymLeaderTitle
Government of SpainMTM2017-86875-C3-3-RUnspecifiedUniversidad Politécnica de MadridToma de decisiones multicriterio y modelos de interdependencia para la gestión de riesgos. Seguridad en ATM

More information

Item ID: 64629
DC Identifier: http://oa.upm.es/64629/
OAI Identifier: oai:oa.upm.es:64629
DOI: 10.1109/CoDIT.2019.8820666
Official URL: https://ieeexplore.ieee.org/abstract/document/8820666
Deposited by: Memoria Investigacion
Deposited on: 15 Oct 2020 07:14
Last Modified: 15 Oct 2020 07:14
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