Evaluating Citizens' Willingness to Uptake a MaaS Tool for Metropolitan Multimodal Trips

Monzón de Cáceres, Andrés and López Carreiro, Iria and López Suárez, Elena (2019). Evaluating Citizens' Willingness to Uptake a MaaS Tool for Metropolitan Multimodal Trips. In: "5th IEEE International Smart Cities Conference (ISC2)", October 14-17, 2019, Casablanca, Morocco. ISBN 978-1-7281-0846-9. pp. 258-261. https://doi.org/10.1109/ISC246665.2019.9071696.

Description

Title: Evaluating Citizens' Willingness to Uptake a MaaS Tool for Metropolitan Multimodal Trips
Author/s:
  • Monzón de Cáceres, Andrés
  • López Carreiro, Iria
  • López Suárez, Elena
Item Type: Presentation at Congress or Conference (Other)
Event Title: 5th IEEE International Smart Cities Conference (ISC2)
Event Dates: October 14-17, 2019
Event Location: Casablanca, Morocco
Title of Book: 5th IEEE International SmartCities Conference Proceedings
Date: 2019
ISBN: 978-1-7281-0846-9
Subjects:
Freetext Keywords: Mobility as a Service, Willingness to Adopt, User-Centric Approach
Faculty: E.T.S.I. Caminos, Canales y Puertos (UPM)
Department: Ingeniería Civil: Transporte y Territorio
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

The paper presents some results of the EU project KLIMATe, funded by the EIT Climate. KLIMATe explores the market potential for implementing a Mobility as a Service (MaaS) travel-assistance application in the metropolitan area of Madrid (Spain). This tool would allow travellers to obtain personalised multimodal recommendations on-demand for cleaner urban mobility choices. Thus, it would facilitate the transition towards more liveable, zero-carbon and resilient cities. We performed an extensive online survey of transportation choices in Madrid. The questionnaire was focused on four aspects: (i) socio-demographic characteristics, (ii) personal traits, (iii) personal attitudes and (iv) travel habits. Our findings provide researchers and practitioners with a better understanding of the users? willingness to adopt travel-planning applications, allowing to identify potential elements to be considered for the successful implementation of these technologies.

More information

Item ID: 65340
DC Identifier: http://oa.upm.es/65340/
OAI Identifier: oai:oa.upm.es:65340
DOI: 10.1109/ISC246665.2019.9071696
Official URL: https://ieeexplore.ieee.org/document/9071696
Deposited by: Memoria Investigacion
Deposited on: 11 Nov 2020 17:24
Last Modified: 12 Nov 2020 11:43
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