Citation
Romero Morales, Carlos and Monzón de Cáceres, Andrés and Alonso Ramos, Andrea and Raky, Julio
(2020).
Added Value of a Customized Transit App for Metropolitan Bus Trips.
In: "22nd Euro Working Group on Transportation Meeting - EWGT 2019", September 18-20, 2019, Barcelona, Spain. pp. 513-520.
https://doi.org/10.1016/j.trpro.2020.03.126.
Abstract
Bus passengers require reliable and real-time information but the existing systems still do not fully satisfy their needs. Within the framework of the European project HARMONY, a transit app has been developed in Madrid Region to improve the information that passengers receive from metropolitan buses. It enables an option for passengers to send incidences to operators in real-time. A SWOT matrix has been built and a two-stage consultation to passengers has been carried out to know the current transit app market and to detect gaps in the users' needs, leading to the features to be implemented. None of the existing apps allow a bi-directional communication between operators and passengers. Survey results reveal that apps like Google Maps do not compete with specific transit apps that include real-time information because daily commuters require that specific information of their routes.
