Exploring choices: a case study of personalized-lipstick choices

Giardina, Vincent (2020). Exploring choices: a case study of personalized-lipstick choices. Thesis (Master thesis), E.T.S. de Ingenieros Informáticos (UPM).

Description

Title: Exploring choices: a case study of personalized-lipstick choices
Author/s:
  • Giardina, Vincent
Contributor/s:
  • Gonzalo Martín, Consuelo
Item Type: Thesis (Master thesis)
Masters title: Human Computer Interaction and Design
Date: June 2020
Subjects:
Faculty: E.T.S. de Ingenieros Informáticos (UPM)
Department: Arquitectura y Tecnología de Sistemas Informáticos
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

Product personalization is rising and with it, new choice architectures are required. It offers a new medium for identity expression, especially in the make-up case. Regarding the interactions involved, the research and industry explored the efficient choice. The current research dug into how to bring the development of individual taste and creativity through choice architectures, in the lipstick case study. Moreover, the makeup wearer is now savvy and creative, which calls for an alternative path. The subject has been explored through the lens of design probes which led to the prototyping of two experimental user interfaces. As a catalyst for personal expression, 3 considerations have been tested: the wearer as ambassador, the wearer as a creator, and the effect of the surprise. The exploration within the interaction brings users out of the boundaries of their style. Additionally, the dissociation of the color picking and vivid trying out, coupled with the effect of surprise and letting the participants mirroring themselves with other wearers, contributed to this effect.

More information

Item ID: 66134
DC Identifier: http://oa.upm.es/66134/
OAI Identifier: oai:oa.upm.es:66134
Deposited by: Biblioteca Facultad de Informatica
Deposited on: 11 Feb 2021 11:39
Last Modified: 11 Feb 2021 11:39
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