Independent distribution: an approach for multinationals in the overseas market. Impact of market size in segmenting distribution for the eléctrical appliances market. appliances market.

Pino, Manuel del and Palacios Fernández, Miguel and Tafur Segura, José Javier (2010). Independent distribution: an approach for multinationals in the overseas market. Impact of market size in segmenting distribution for the eléctrical appliances market. appliances market.. In: "4th International Conference On Industrial Engineering and Industrial Management/XIV Congreso Ingeniería de Organización, CIO 2010", 08/09/2010 - 10/09/2010, San Sebastián, España. ISBN ISSN 1132 -175X. pp. 1225-1233.

Description

Title: Independent distribution: an approach for multinationals in the overseas market. Impact of market size in segmenting distribution for the eléctrical appliances market. appliances market.
Author/s:
  • Pino, Manuel del
  • Palacios Fernández, Miguel
  • Tafur Segura, José Javier
Item Type: Presentation at Congress or Conference (Article)
Event Title: 4th International Conference On Industrial Engineering and Industrial Management/XIV Congreso Ingeniería de Organización, CIO 2010
Event Dates: 08/09/2010 - 10/09/2010
Event Location: San Sebastián, España
Title of Book: Proceedings of the 4th International Conference On Industrial Engineering and Industrial Management/XIV Congreso Ingeniería de Organización, CIO 2010
Date: 2010
ISBN: ISSN 1132 -175X
Subjects:
Freetext Keywords: Market independent distribution, distribution segmentation, multinationals overseas.
Faculty: E.T.S.I. Industriales (UPM)
Department: Ingeniería de Organización, Administración de Empresas y Estadística
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

Multinational companies nowadays are acting globally as they attack markets worldwide. In order to deploy their strategy those companies need to build support and front office structures. In a dynamic environment in wyich markets face voatility the requiered structures can harm the performance of the subsidiaries. An local entrepreneurship. The next step to act at country level is transferring the activity to an independent distributor that will follow the strategic guidelines set by the multinational and coordinated from a wider area regional headquarters.

More information

Item ID: 6956
DC Identifier: http://oa.upm.es/6956/
OAI Identifier: oai:oa.upm.es:6956
Official URL: http://www.adingor.es/ocs/index.php?conference=cio2010&schedConf=cio2010
Deposited by: Memoria Investigacion
Deposited on: 09 May 2011 08:31
Last Modified: 20 Apr 2016 16:03
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