Export: A review and a conceptual framework of the key value drivers of mass customisation

Damm, Raphael and Pablos Heredero, Carmen de and Rodríguez Monroy, Carlos (2013). A review and a conceptual framework of the key value drivers of mass customisation. "International Journal of Technology Marketing", v. 8 (n. 4); pp. 411-430. ISSN 1741-8798. https://doi.org/10.1504/IJTMKT.2013.056832.

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