Items where author is "Ananda, Artha Sejati"

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Number of items: 4.

Article

Ananda, Artha Sejati and Hernández García, Ángel and Lamberti, Lucio (2016). N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations. "Journal of Innovation & Knowledge", v. 1 (n. 3); pp. 170-180. ISSN 2444-569X. https://doi.org/10.1016/j.jik.2016.01.003.

Presentation at Congress or Conference

Ananda, Artha Sejati and Hernández García, Ángel and Lamberti, Lucio (2015). Fashion in Actions on Social Media – Spanish SME Fashion Brands Case Studies. In: "2nd European Conference on Social Media ECSM 2015", 9-10 July 2015, Porto, Portugal. ISBN 978-1-910810-31-6. pp. 488-497.

Ananda, Artha Sejati and Hernández García, Ángel and Lamberti, Lucio (2015). Social media marketing in Italian luxury fashion. In: "5th Annual International Workshop on Luxury Retail, Operations and Supply Chain Management", 25-27 May, 2015, Milán (Italia). pp. 1-17.

Thesis

Ananda, Artha Sejati (2019). Analysis of consumer-brand engagement with fashion brands in social media. Thesis (Doctoral), E.T.S.I. Industriales (UPM). https://doi.org/10.20868/UPM.thesis.55676.

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