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Bernardos Barbolla, Ana M. and Casar Corredera, Jose Ramon (2011). Analyzing Business Models for Mobile Augmented Reality. In: "15th International Conference on Intelligence in Next Generation Networks, ICIN 2011", 08/10/2011 - 11/10/2011, Berlin, Alemania. ISBN 978-1-61284-319-3.
Title: | Analyzing Business Models for Mobile Augmented Reality |
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Author/s: |
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Item Type: | Presentation at Congress or Conference (Article) |
Event Title: | 15th International Conference on Intelligence in Next Generation Networks, ICIN 2011 |
Event Dates: | 08/10/2011 - 11/10/2011 |
Event Location: | Berlin, Alemania |
Title of Book: | Proceedings of the 15th International Conference on Intelligence in Next Generation Networks, ICIN 2011 |
Date: | 2011 |
ISBN: | 978-1-61284-319-3 |
Subjects: | |
Freetext Keywords: | Augmented reality; business models; mobile applications |
Faculty: | E.T.S.I. Telecomunicación (UPM) |
Department: | Señales, Sistemas y Radiocomunicaciones |
Creative Commons Licenses: | Recognition - No derivative works - Non commercial |
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Nowadays, a wide offer of mobile augmented reality (mAR) applications is available at the market, and the user base of mobile AR-capable devices -smartphones- is rapidly increasing. Nevertheless, likewise to what happens in other mobile segments, business models to put mAR in value are not clearly defined yet. In this paper, we focus on sketching the big picture of the commercial offer of mAR applications, in order to inspire a posterior analysis of business models that may successfully support the evolution of mAR. We have gathered more than 400 mAR applications from Android Market, and analyzed the offer as a whole, taking into account some technology aspects, pricing schemes and user adoption factors. Results show, for example, that application providers are not expecting to generate revenues per direct download, although they are producing high-quality applications, well rated by the users.
Item ID: | 12412 |
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DC Identifier: | https://oa.upm.es/12412/ |
OAI Identifier: | oai:oa.upm.es:12412 |
Official URL: | http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=6081111&tag=1 |
Deposited by: | Memoria Investigacion |
Deposited on: | 18 Dec 2012 12:13 |
Last Modified: | 21 Apr 2016 11:39 |