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Información personal: la nueva moneda de la economía digital
Citation
Gómez Barroso, José Luis and Feijoo Gonzalez, Claudio Antonio (2013). Información personal: la nueva moneda de la economía digital. "El Profesional de la Información", v. 22 (n. 4); pp. 290-297. ISSN 1386-6710. https://doi.org/10.3145/epi.2013.jul.03.
Description
| Title: | Información personal: la nueva moneda de la economía digital |
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| Author/s: |
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| Item Type: | Article |
| Título de Revista/Publicación: | El Profesional de la Información |
| Date: | 2013 |
| ISSN: | 1386-6710 |
| Volume: | 22 |
| Subjects: | |
| Freetext Keywords: | Information, Personal data, Advertising, Two-sided markets, Customization, Segmentation, Privacy |
| Faculty: | E.T.S.I. Telecomunicación (UPM) |
| Department: | Señales, Sistemas y Radiocomunicaciones |
| Creative Commons Licenses: | Recognition - No derivative works - Non commercial |
Abstract
Technological progress has profoundly changed the way personal data are collected, accessed and used. Those data make possible unprecedented customization of advertising which, in turn, is the business model adopted by many of the most successful Internet companies. Yet measuring the value being generated is still a complex task. This paper presents a review of the literature on this subject. It has been found that the economic analysis of personal information has been conducted up to now from a qualitative perspective mainly linked to privacy issues. A better understanding of a quantitative approach to this topic is urgently needed.
More information
| Item ID: | 25807 |
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| DC Identifier: | https://oa.upm.es/25807/ |
| OAI Identifier: | oai:oa.upm.es:25807 |
| DOI: | 10.3145/epi.2013.jul.03 |
| Official URL: | http://elprofesionaldelainformacion.metapress.com/app/home/contribution.asp?referrer=parent&backto=issue,3,13;journal,5,94;linkingpublicationresults,1:105302,1 |
| Deposited by: | Memoria Investigacion |
| Deposited on: | 14 Jun 2014 11:04 |
| Last Modified: | 22 Sep 2014 11:38 |
