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Is age still valid for segmenting e-shoppers?
Citation
Agudo Peregrina, Ángel, Hernández García, Ángel 
ORCID: https://orcid.org/0000-0002-6549-9549 and Acquila Natale, Emiliano ORCID: https://orcid.org/0000-0003-2164-8386
(2015).
Is age still valid for segmenting e-shoppers?.
In: "2nd International Symposium on Partial Least Squares Path Modeling", 16/06/2015 - 19/06/2015, Sevilla, Spain. pp. 1-12.
Description
| Title: | Is age still valid for segmenting e-shoppers? |
|---|---|
| Author/s: |
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| Item Type: | Presentation at Congress or Conference (Article) |
| Event Title: | 2nd International Symposium on Partial Least Squares Path Modeling |
| Event Dates: | 16/06/2015 - 19/06/2015 |
| Event Location: | Sevilla, Spain |
| Title of Book: | 2nd International Symposium on Partial Least Squares Path Modeling |
| Date: | 2015 |
| Subjects: | |
| Freetext Keywords: | Electronic commerce, acceptance, segmentation, age, multigroup comparison |
| Faculty: | E.T.S.I. Telecomunicación (UPM) |
| Department: | Ingeniería de Organización, Administración de Empresas y Estadística |
| Creative Commons Licenses: | Recognition - No derivative works - Non commercial |
Abstract
This study examines the differences in the acceptance and use of electronic commerce by end consumers, segmented in three groups according to their age. The UTAUT2 provides the theoretical framework, with the addition of three constructs from e-commerce literature: perceived risk, product risk, and perceived trust. Responses to an online survey by 817 Spanish Internet shoppers validate the research model. An omnibus test of group differences precedes the assessment of four multigroup analysis methods. Results show that gaps caused by age differences in e-shoppers are narrowing. This paper also identifies the strengths and weaknesses of the different multigroup approaches.
More information
| Item ID: | 41982 |
|---|---|
| DC Identifier: | https://oa.upm.es/41982/ |
| OAI Identifier: | oai:oa.upm.es:41982 |
| Deposited by: | Memoria Investigacion |
| Deposited on: | 27 Jul 2016 18:48 |
| Last Modified: | 25 Jan 2023 12:31 |
