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Fernández Arias, Mª Paula and Quevedo Cano, Pilar and Hidalgo Nuchera, Antonio (2017). Relevance of the competitive intelligence process on the Spanish pharmaceutical companies. "Brazilian journal of operations & production management", v. 14 (n. 1); pp. 112-117. ISSN 1679-8171. https://doi.org/10.14488/BJOPM.2017.v14.n1.a12.
Title: | Relevance of the competitive intelligence process on the Spanish pharmaceutical companies |
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Author/s: |
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Item Type: | Article |
Título de Revista/Publicación: | Brazilian journal of operations & production management |
Date: | March 2017 |
ISSN: | 1679-8171 |
Volume: | 14 |
Subjects: | |
Freetext Keywords: | Keywords: Cycle of Competitive Intelligence; Competitive Intelligence Process; Knowledge Management; Pharmaceutical Sector; Cooperation. |
Faculty: | E.T.S.I. de Sistemas Informáticos (UPM) |
Department: | Ingeniería de Organización, Administración de Empresas y Estadística |
Creative Commons Licenses: | Recognition - No derivative works - Non commercial |
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It is common to find Competitive Intelligence activities within the high-tech enterprises in particular in the pharmaceutical industry. These companies not only use the process of Competitive Intelligence to act against competitors, traditional aim of the Competitive Intelligence. It is increasingly used to enhance cooperation. The Cycle of Competitive Intelligence (CI) is used both as to extract offensive and defensive intelligence as cooperative intelligence. The paper presents the results of a sample study of 186 Spanish pharmaceutical companies that were asked about the purpose of cooperation in their Competitive Intelligence activities. The results confirm that these are used in the development of business relationships, search for partners, joint research, etc. and that companies bet on these relationships for the future within the Competitive Intelligence.
Item ID: | 46473 |
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DC Identifier: | https://oa.upm.es/46473/ |
OAI Identifier: | oai:oa.upm.es:46473 |
DOI: | 10.14488/BJOPM.2017.v14.n1.a12 |
Official URL: | https://bjopm.emnuvens.com.br/bjopm/article/view/V14N1A12 |
Deposited by: | Memoria Investigacion |
Deposited on: | 06 Jun 2017 16:05 |
Last Modified: | 06 Jun 2017 19:29 |