Study of user experience design of digital financial services

Abstract

This Master Thesis is focused on a research on the field of digital financial services focused on money transfer and payments. The main purpose of the work is to analyse and understand what is happening now in the industry, and how it has evolved so we can define some direction for the next steps. The thesis has been developed while working at the company Vipera Ibérica S.L., which is specialized in the development of digital payment methods. For this, a user-centered design approached has been used, dividing the research process in two parts: desk research and user interviews. The analysis of the entire research has led to several conclusions on how these services are approached, and also some ideas on what the next steps would be to take. The conclusions of this Master Thesis will provide some initial points in which to base the design of new concepts in money transfer and payment services or iterate existing ones.