Objeto de contradicción: aproximaciones al ready-made en la obra temprana de Robert Venturi, 1959-1968

Abstract

This text aims to analyse a specific aspect of the idea of “convention” in the work of Robert Venturi: the inclusion of the everyday object into architecture, in the context of Pop culture, which would seem to re-establish the dialectics of the Duchampian ready-made, albeit transformed. A dual analysis exercise is undertaken. The proposed approach points at, firstly, those interventions by means of objects that may be understood as pertaining to the ready-made, together with a study of possible variants of use of said objects as a resource. In the second instance, different cases are studied in which the item ceases to be distinguishable element within the work, to become a full-blown formal motive on its own: ready-made architecture. This methodology led to the study, as analysed in the last section, of obvious conceptual paradoxes.