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The multi-armed bandit problem under delayed rewards conditions in digital campaign management
Citation
Martín Blanco, Miguel Carlos, Jiménez Martín, Antonio 
ORCID: https://orcid.org/0000-0002-4947-8430 and Mateos Caballero, Alfonso ORCID: https://orcid.org/0000-0003-4764-6047
(2019).
The multi-armed bandit problem under delayed rewards conditions in digital campaign management.
In: "6th International Conference on Control, Decision and Information Technologies (CoDIT’19)", 23-26 Abr 2019, París, Francia. pp. 952-959.
https://doi.org/10.1109/CoDIT.2019.8820666.
Description
| Title: | The multi-armed bandit problem under delayed rewards conditions in digital campaign management |
|---|---|
| Author/s: |
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| Item Type: | Presentation at Congress or Conference (Article) |
| Event Title: | 6th International Conference on Control, Decision and Information Technologies (CoDIT’19) |
| Event Dates: | 23-26 Abr 2019 |
| Event Location: | París, Francia |
| Title of Book: | Proceedings of the 6th International Conference on Control, Decision and Information Technologies (CoDIT’19) |
| Date: | September 2019 |
| Subjects: | |
| Faculty: | E.T.S. de Ingenieros Informáticos (UPM) |
| Department: | Inteligencia Artificial |
| Creative Commons Licenses: | Recognition - No derivative works - Non commercial |
Abstract
In this paper, we account for a digital marketing content recommendation system, called campaign management, used by marketers to create specific digital content that can be issued or configured for viewing by certain population segments according to a series of business variables, user profile or behavior. We analyze the most representative allocation strategies to deal with the multi-armed bandit problem in a context with delayed rewards by means of a numerical study based on a discrete event simulation. Both batch mode and online update architectures are considered for feedback from the different contents displayed to users.
Funding Projects
Type
Code
Acronym
Leader
Title
Government of Spain
MTM2017-86875-C3-3-R
Unspecified
Universidad Politécnica de Madrid
Toma de decisiones multicriterio y modelos de interdependencia para la gestión de riesgos. Seguridad en ATM
More information
| Item ID: | 64629 |
|---|---|
| DC Identifier: | https://oa.upm.es/64629/ |
| OAI Identifier: | oai:oa.upm.es:64629 |
| DOI: | 10.1109/CoDIT.2019.8820666 |
| Official URL: | https://ieeexplore.ieee.org/abstract/document/8820... |
| Deposited by: | Memoria Investigacion |
| Deposited on: | 15 Oct 2020 07:14 |
| Last Modified: | 15 Oct 2020 07:14 |
