Citation
Monzón de Cáceres, Andrés and López Carreiro, Iria and López Suárez, Elena
(2019).
Evaluating Citizens' Willingness to Uptake a MaaS Tool for Metropolitan Multimodal Trips.
In: "5th IEEE International Smart Cities Conference (ISC2)", October 14-17, 2019, Casablanca, Morocco. ISBN 978-1-7281-0846-9. pp. 258-261.
https://doi.org/10.1109/ISC246665.2019.9071696.
Abstract
The paper presents some results of the EU project KLIMATe, funded by the EIT Climate. KLIMATe explores the market potential for implementing a Mobility as a Service (MaaS) travel-assistance application in the metropolitan area of Madrid (Spain). This tool would allow travellers to obtain personalised multimodal recommendations on-demand for cleaner urban mobility choices. Thus, it would facilitate the transition towards more liveable, zero-carbon and resilient cities. We performed an extensive online survey of transportation choices in Madrid. The questionnaire was focused on four aspects: (i) socio-demographic characteristics, (ii) personal traits, (iii) personal attitudes and (iv) travel habits. Our findings provide researchers and practitioners with a better understanding of the users? willingness to adopt travel-planning applications, allowing to identify potential elements to be considered for the successful implementation of these technologies.
