Rural tourism preferences in Spain: Best-worst choices

An, Wookhyun and Alarcón Lorenzo, Silverio ORCID: (2021). Rural tourism preferences in Spain: Best-worst choices. "Annals of Tourism Research", v. 89 ; p. 103210. ISSN 0160-7383.


Title: Rural tourism preferences in Spain: Best-worst choices
Item Type: Article
Título de Revista/Publicación: Annals of Tourism Research
Date: 21 April 2021
ISSN: 0160-7383
Volume: 89
Freetext Keywords: Rural tourism; Best-worst discrete choice experiments; Multinomial logit; Mixed logit; Rank-ordered logit; Sequential best-worst multinomial logit
Faculty: E.T.S. de Ingeniería Agronómica, Alimentaria y de Biosistemas (UPM)
Department: Economía Agraria, Estadística y Gestión de Empresas
UPM's Research Group: Innovación y Gestión Empresarial
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Understanding the effects of choice attributes on rural tourism has been important in order to find the way to offer services and products that can appeal to customers. The goal of this investigation in rural tourism is the exploration of tourist preferences and the examination of the individual determinants of these preferences. To achieve this goal, the survey was conducted on 452 tourists who live in either Madrid or Barcelona and best-worst discrete choice experiments were also applied. The results revealed that tourists choose the rural tourism that is expected to have the highest utility after comprehensive consideration of various attributes. Relatively important attributes for preferences were staff hospitality, outdoor activities, additional facilities, and location.

Funding Projects

Government of Spain
Mercedes Sánchez García
Strengthening the agri-food innovation system in food chain actor, I+D+i project RTI2018-093791-B-C21, Ministerio de Ciencia, Innovación y Universidades (ES).

More information

Item ID: 72193
DC Identifier:
OAI Identifier:
DOI: 10.1016/j.annals.2021.103210
Official URL:
Deposited by: PTU Silverio Alarcón Lorenzo
Deposited on: 12 Dec 2022 06:39
Last Modified: 12 Dec 2022 06:39
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