Export: E-CRM in SMEs: an exploratory study in Sangammer region of Maharashtra in India

Jarad, Rajendra and Palacios Fernández, Miguel and Tafur Segura, José Javier and Gulati, Kirti and Jain, Rakesh (2011). E-CRM in SMEs: an exploratory study in Sangammer region of Maharashtra in India. In: "XV Congreso de Ingeniería de Organización y 5th International Conference on Industrial Engineering and Industrial Management", 07/09/2011 - 09/09/2011, Cartagena, Murcia, España. pp. 758-760.

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