eprintid: 26029 rev_number: 13 eprint_status: archive userid: 1903 dir: disk0/00/02/60/29 datestamp: 2015-01-21 18:18:50 lastmod: 2017-02-24 15:33:02 status_changed: 2015-01-21 18:18:50 type: article metadata_visibility: show item_issues_count: 0 creators_name: Nisar, Arsalan creators_name: Palacios Fernández, Miguel creators_name: Ruiz López, Felipe creators_id: fruiz@etsii.upm.es creators_orcid: 0000-0003-0119-8947 title: Strategic rigidity and foresight for technology adoption among electric utilities ispublished: pub subjects: empresa subjects: renovables keywords: Strategic foresight; Technology adoption; Peripheral vision abstract: The variation in the adoption of a technology as a major source of competitive advantage has been attributed to the wide-ranging strategic foresight and the integrative capability of a firm. These possible areas of competitive advantage can exist in the periphery of the firm's strategic vision and can get easily blurred as a result of rigidness and can permeate in the decision-making process of the firm. This article explores how electric utility firms with a renewable energy portfolio can become strategically rigid in terms of adoption of newer technologies. The reluctance or delay in the adoption of new technology can be characterized as strategic rigidness, brought upon as a result of a firm's core competence or core capability in the other, more conventional technology arrangement. This paper explores the implications of such rigidness on the performance of a firm and consequently on the energy eco-system. The paper substantiates the results by emphasizing the case of Iberdrola S.A., an incumbent firm as a wind energy developer and its adoption decision behavior. We illustrate that the very routines that create competitive advantage for firms in the electric utility industry are vulnerable as they might also develop as sources of competitive disadvantage, when firms confront environmental change and uncertainty. date: 2013-12 date_type: published publisher: Elsevier official_url: http://www.sciencedirect.com/science/article/pii/S030142151300806 id_number: 10.1016/j.enpol.2013.08.013 full_text_status: public publication: Energy Policy volume: 63 number: null pagerange: 1233-1239 institution: Industriales department: Ingenieria_Empresas refereed: TRUE issn: 0301-4215 rights: by-nc-nd citation: Nisar, Arsalan, Palacios Fernández, Miguel and Ruiz López, Felipe ORCID: https://orcid.org/0000-0003-0119-8947 (2013). Strategic rigidity and foresight for technology adoption among electric utilities. "Energy Policy", v. 63 (n. null); pp. 1233-1239. ISSN 0301-4215. https://doi.org/10.1016/j.enpol.2013.08.013 . document_url: https://oa.upm.es/26029/1/Strategic%20rigidity%20foresight.pdf