Items where author is "Esteban Curiel, Javier de"

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Vargas Perez, Ana Maria and Esteban Curiel, Javier de (2010). Lealtad de la marca de la bebida "AQUARIUS" = "AQUARIUS" beverage brand loyalty. In: "11º Forum Internacional sobre Las Ciencias, las Técnicas y el Arte Aplicadas al Marketing. Academia y Profesión Innovación y Satisfacción de Clientes", 25-26 Noviembre 2010, Madrid, España. ISBN 978-84-931234-6-8. pp. 439-457.

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