Metaphor and metonymy in jokes: evidence from cognitive linguistics and frame-shifting theory

Resumen

Over the last few years there has been a rapprochement between Cognitive Linguistics and semantic theories of humour based on the notion of script or frame. By drawing on Ritchie’s version of the theory of frame-shifting (2005) and reviewing the cognitive linguistic account of humour, we shall demonstrate how the interpretation of jokes containing a metaphor or a metonymy involves two cognitive-pragmatic tasks: the completion of the metaphorical/metonymic mapping that results in a new frame, and the resolution of the joke’s incongruity via a contrast with the surrounding frames of the joke. We also develop a classification of frame shifts according to their ontological structure (non-metaphorical/metonymic shifts and shifts based on metaphorical and/or metonymic reasoning) and the degree of the interpreter’s inferential activity (conceptual filling out and metaphor/metonymy replacement). In doing so, we attempt to identify some of the defining features of humorous metaphors and metonymies, as well as other phenomena that may also characterise jokes.