Generating context-aware recommendations using banking data in a mobile recommender system

Gallego Vico, Daniel, Huecas Fernández-Toribio, Gabriel ORCID: https://orcid.org/0000-0001-5673-9312 and Salvachúa Rodríguez, Joaquín ORCID: https://orcid.org/0000-0002-7269-8079 (2012). Generating context-aware recommendations using banking data in a mobile recommender system. En: "Proceedings of the 6th International Conference on Digital Society", 30/01/2012 - 04/02/2012, Valencia, Spain. ISBN 978-1-61208-176-2. pp. 73-78.

Descripción

Título: Generating context-aware recommendations using banking data in a mobile recommender system
Autor/es:
Tipo de Documento: Ponencia en Congreso o Jornada (Artículo)
Título del Evento: Proceedings of the 6th International Conference on Digital Society
Fechas del Evento: 30/01/2012 - 04/02/2012
Lugar del Evento: Valencia, Spain
Título del Libro: Proceedings of the 6th International Conference on Digital Society
Fecha: 2012
ISBN: 978-1-61208-176-2
Materias:
ODS:
Escuela: E.T.S.I. Telecomunicación (UPM)
Departamento: Ingeniería de Sistemas Telemáticos
Licencias Creative Commons: Reconocimiento - Sin obra derivada - No comercial

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Resumen

The increasing adoption of smartphones by the society has created a new area of research in recommender systems. This new domain is based on using location and context-awareness to provide personalization. This paper describes a model to generate context-aware recommendations for mobile recommender systems using banking data in order to recommend places where the bank customers have previously spent their money. In this work we have used real data provided by a well know Spanish bank. The mobile prototype deployed in the bank Labs environment was evaluated in a survey among 100 users with good results regarding usefulness and effectiveness. The results also showed that test users had a high confidence in a recommender system based on real banking data.

Más información

ID de Registro: 19163
Identificador DC: https://oa.upm.es/19163/
Identificador OAI: oai:oa.upm.es:19163
URL Oficial: http://www.thinkmind.org/index.php?view=article&ar...
Depositado por: Memoria Investigacion
Depositado el: 09 Sep 2013 19:07
Ultima Modificación: 01 Abr 2023 08:29