Generating context-aware recommendations using banking data in a mobile recommender system

Gallego Vico, Daniel and Huecas Fernández Toribio, Gabriel and Salvachúa Rodríguez, Joaquín (2012). Generating context-aware recommendations using banking data in a mobile recommender system. In: "Proceedings of the 6th International Conference on Digital Society", 30/01/2012 - 04/02/2012, Valencia, Spain. ISBN 978-1-61208-176-2. pp. 73-78.

Description

Title: Generating context-aware recommendations using banking data in a mobile recommender system
Author/s:
  • Gallego Vico, Daniel
  • Huecas Fernández Toribio, Gabriel
  • Salvachúa Rodríguez, Joaquín
Item Type: Presentation at Congress or Conference (Article)
Event Title: Proceedings of the 6th International Conference on Digital Society
Event Dates: 30/01/2012 - 04/02/2012
Event Location: Valencia, Spain
Title of Book: Proceedings of the 6th International Conference on Digital Society
Date: 2012
ISBN: 978-1-61208-176-2
Subjects:
Faculty: E.T.S.I. Telecomunicación (UPM)
Department: Ingeniería de Sistemas Telemáticos [hasta 2014]
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

The increasing adoption of smartphones by the society has created a new area of research in recommender systems. This new domain is based on using location and context-awareness to provide personalization. This paper describes a model to generate context-aware recommendations for mobile recommender systems using banking data in order to recommend places where the bank customers have previously spent their money. In this work we have used real data provided by a well know Spanish bank. The mobile prototype deployed in the bank Labs environment was evaluated in a survey among 100 users with good results regarding usefulness and effectiveness. The results also showed that test users had a high confidence in a recommender system based on real banking data.

More information

Item ID: 19163
DC Identifier: http://oa.upm.es/19163/
OAI Identifier: oai:oa.upm.es:19163
Official URL: http://www.thinkmind.org/index.php?view=article&articleid=icds_2012_4_10_10075
Deposited by: Memoria Investigacion
Deposited on: 09 Sep 2013 19:07
Last Modified: 21 Apr 2016 17:24
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