Balanced scorecard to improve strategic management control at School of Mines and Energy, Universidad Politécnica de Madrid

Casado Sánchez, José Luis; Piernas Torcal, Paula y Palacios De Liñán, José María (2013). Balanced scorecard to improve strategic management control at School of Mines and Energy, Universidad Politécnica de Madrid. En: "22nd International Business Research Conference", 09/09/2013 - 10/09/2013, Melia Galgos Hotel, Madrid, Spain. ISBN 978-1-922069-30-6. pp. 1-17.

Descripción

Título: Balanced scorecard to improve strategic management control at School of Mines and Energy, Universidad Politécnica de Madrid
Autor/es:
  • Casado Sánchez, José Luis
  • Piernas Torcal, Paula
  • Palacios De Liñán, José María
Tipo de Documento: Ponencia en Congreso o Jornada (Artículo)
Título del Evento: 22nd International Business Research Conference
Fechas del Evento: 09/09/2013 - 10/09/2013
Lugar del Evento: Melia Galgos Hotel, Madrid, Spain
Título del Libro: Proceedings of 22nd International Business Research Conference
Fecha: 2013
ISBN: 978-1-922069-30-6
Materias:
Escuela: E.T.S.I. Minas (UPM) [antigua denominación]
Departamento: Sistemas Energéticos [hasta 2014]
Licencias Creative Commons: Reconocimiento - Sin obra derivada - No comercial

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Resumen

We studied the situation in Spanish public universities regarding the use of the Balanced Scorecard (BSC), as an instrument of control and strategic management. Also, we studied its application to the School of Mines and Energy at Universidad Politécnica de Madrid. The main advantage of the BSC is that improves the organizational structure of the workplace and the achievement of the objectives that ensure long-term success. First we review the strategy for success used in the Spanish educational system and specifically in the Spanish public universities. Then using the BSC and applying the main strategic lines for the successful management of the School of Mines and Energy at Universidad Politécnica de Madrid. The strategic lines affect all the college groups and the success of the BSC tool is to increase communication between the faculties, personal auxiliary, students and society in general that make up the university. First we performed a SWOT analysis (DAFO in Spanish) there are proposed different perspectives that focus the long-term strategic objectives. The BSC is designed based on the strategic objectives that set the direction through using indicators and initiatives, the goals are achieved up to the programmed schedule. In the perspective of teaching, objectives are set to update facilities and increase partnerships with other universities and businesses, encouraging ongoing training of staff and improved coordination and internal communication. The internal process perspective aims at improving the marketing, the promotion of the international dimension of the school through strategic alliances, better mobility for students and professors and improved teaching and research quality results. It continues with improving the image of the school between customer?s perspective, the quality perceived by students and the loyalty of the teaching staff by retaining talent. Finally, the financial perspective which should contain costs without harming the quality, improving the employability of students and achieve relevant jobs at teaching and research through international measurement standards.

Más información

ID de Registro: 22965
Identificador DC: http://oa.upm.es/22965/
Identificador OAI: oai:oa.upm.es:22965
URL Oficial: http://www.wbiworldconpro.com/uploads/spain-conference-2013/management/1378121029_428-Jose.pdf
Depositado por: Memoria Investigacion
Depositado el: 19 Mar 2014 08:27
Ultima Modificación: 21 Abr 2016 20:59
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