Balanced scorecard to improve strategic management control at School of Mines and Energy, Universidad Politécnica de Madrid

Casado Sánchez, José Luis and Piernas Torcal, Paula and Palacios De Liñán, José María (2013). Balanced scorecard to improve strategic management control at School of Mines and Energy, Universidad Politécnica de Madrid. In: "22nd International Business Research Conference", 09/09/2013 - 10/09/2013, Melia Galgos Hotel, Madrid, Spain. ISBN 978-1-922069-30-6. pp. 1-17.

Description

Title: Balanced scorecard to improve strategic management control at School of Mines and Energy, Universidad Politécnica de Madrid
Author/s:
  • Casado Sánchez, José Luis
  • Piernas Torcal, Paula
  • Palacios De Liñán, José María
Item Type: Presentation at Congress or Conference (Article)
Event Title: 22nd International Business Research Conference
Event Dates: 09/09/2013 - 10/09/2013
Event Location: Melia Galgos Hotel, Madrid, Spain
Title of Book: Proceedings of 22nd International Business Research Conference
Date: 2013
ISBN: 978-1-922069-30-6
Subjects:
Faculty: E.T.S.I. Minas (UPM)
Department: Sistemas Energéticos [hasta 2014]
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

We studied the situation in Spanish public universities regarding the use of the Balanced Scorecard (BSC), as an instrument of control and strategic management. Also, we studied its application to the School of Mines and Energy at Universidad Politécnica de Madrid. The main advantage of the BSC is that improves the organizational structure of the workplace and the achievement of the objectives that ensure long-term success. First we review the strategy for success used in the Spanish educational system and specifically in the Spanish public universities. Then using the BSC and applying the main strategic lines for the successful management of the School of Mines and Energy at Universidad Politécnica de Madrid. The strategic lines affect all the college groups and the success of the BSC tool is to increase communication between the faculties, personal auxiliary, students and society in general that make up the university. First we performed a SWOT analysis (DAFO in Spanish) there are proposed different perspectives that focus the long-term strategic objectives. The BSC is designed based on the strategic objectives that set the direction through using indicators and initiatives, the goals are achieved up to the programmed schedule. In the perspective of teaching, objectives are set to update facilities and increase partnerships with other universities and businesses, encouraging ongoing training of staff and improved coordination and internal communication. The internal process perspective aims at improving the marketing, the promotion of the international dimension of the school through strategic alliances, better mobility for students and professors and improved teaching and research quality results. It continues with improving the image of the school between customer?s perspective, the quality perceived by students and the loyalty of the teaching staff by retaining talent. Finally, the financial perspective which should contain costs without harming the quality, improving the employability of students and achieve relevant jobs at teaching and research through international measurement standards.

More information

Item ID: 22965
DC Identifier: http://oa.upm.es/22965/
OAI Identifier: oai:oa.upm.es:22965
Official URL: http://www.wbiworldconpro.com/uploads/spain-conference-2013/management/1378121029_428-Jose.pdf
Deposited by: Memoria Investigacion
Deposited on: 19 Mar 2014 08:27
Last Modified: 21 Apr 2016 20:59
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