Información personal: la nueva moneda de la economía digital

Gómez Barroso, José Luis and Feijoo Gonzalez, Claudio Antonio (2013). Información personal: la nueva moneda de la economía digital. "El Profesional de la Información", v. 22 (n. 4); pp. 290-297. ISSN 1386-6710. https://doi.org/10.3145/epi.2013.jul.03.

Description

Title: Información personal: la nueva moneda de la economía digital
Author/s:
  • Gómez Barroso, José Luis
  • Feijoo Gonzalez, Claudio Antonio
Item Type: Article
Título de Revista/Publicación: El Profesional de la Información
Date: 2013
ISSN: 1386-6710
Volume: 22
Subjects:
Freetext Keywords: Information, Personal data, Advertising, Two-sided markets, Customization, Segmentation, Privacy
Faculty: E.T.S.I. Telecomunicación (UPM)
Department: Señales, Sistemas y Radiocomunicaciones
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

Technological progress has profoundly changed the way personal data are collected, accessed and used. Those data make possible unprecedented customization of advertising which, in turn, is the business model adopted by many of the most successful Internet companies. Yet measuring the value being generated is still a complex task. This paper presents a review of the literature on this subject. It has been found that the economic analysis of personal information has been conducted up to now from a qualitative perspective mainly linked to privacy issues. A better understanding of a quantitative approach to this topic is urgently needed.

More information

Item ID: 25807
DC Identifier: http://oa.upm.es/25807/
OAI Identifier: oai:oa.upm.es:25807
DOI: 10.3145/epi.2013.jul.03
Official URL: http://elprofesionaldelainformacion.metapress.com/app/home/contribution.asp?referrer=parent&backto=issue,3,13;journal,5,94;linkingpublicationresults,1:105302,1
Deposited by: Memoria Investigacion
Deposited on: 14 Jun 2014 11:04
Last Modified: 22 Sep 2014 11:38
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