Efficiency analysis of information technology and online social networks management : an integrated DEA-Model assessment

Martínez Núñez, Margarita and Pérez Aguiar, Waldo Saúl (2014). Efficiency analysis of information technology and online social networks management : an integrated DEA-Model assessment. "Information & Management", v. 51 (n. 6); pp. 712-725. ISSN 0378-7206. https://doi.org/10.1016/j.im.2014.05.009.

Description

Title: Efficiency analysis of information technology and online social networks management : an integrated DEA-Model assessment
Author/s:
  • Martínez Núñez, Margarita
  • Pérez Aguiar, Waldo Saúl
Item Type: Article
Título de Revista/Publicación: Information & Management
Date: September 2014
ISSN: 0378-7206
Volume: 51
Subjects:
Freetext Keywords: Efficiency; Bootstrapping; Data envelopment analysis (DEA); Logistic regression; Online social networks; Web 2.0. technologies; Telecommunications firms
Faculty: E.T.S.I. y Sistemas de Telecomunicación (UPM)
Department: Ingeniería de Organización, Administración de Empresas y Estadística
Creative Commons Licenses: Recognition - No derivative works - Non commercial

Full text

[img]
Preview
PDF - Requires a PDF viewer, such as GSview, Xpdf or Adobe Acrobat Reader
Download (14MB) | Preview

Abstract

This paper analyses the relationship between productive efficiency and online-social-networks (OSN) in Spanish telecommunications firms. A data-envelopment-analysis (DEA) is used and several indicators of business ?social Media? activities are incorporated. A super-efficiency analysis and bootstrapping techniques are performed to increase the model?s robustness and accuracy. Then, a logistic regression model is applied to characterise factors and drivers of good performance in OSN. Results reveal the company?s ability to absorb and utilise OSNs as a key factor in improving the productive efficiency. This paper presents a model for assessing the strategic performance of the presence and activity in OSN.

More information

Item ID: 31085
DC Identifier: http://oa.upm.es/31085/
OAI Identifier: oai:oa.upm.es:31085
DOI: 10.1016/j.im.2014.05.009
Official URL: http://www.sciencedirect.com/science/article/pii/S0378720614000627
Deposited by: Memoria Investigacion
Deposited on: 10 Oct 2014 17:55
Last Modified: 04 Mar 2015 16:07
  • Logo InvestigaM (UPM)
  • Logo GEOUP4
  • Logo Open Access
  • Open Access
  • Logo Sherpa/Romeo
    Check whether the anglo-saxon journal in which you have published an article allows you to also publish it under open access.
  • Logo Dulcinea
    Check whether the spanish journal in which you have published an article allows you to also publish it under open access.
  • Logo de Recolecta
  • Logo del Observatorio I+D+i UPM
  • Logo de OpenCourseWare UPM