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Efficiency analysis of information technology and online social networks management : an integrated DEA-Model assessment
Cita
Martínez Núñez, Margarita 
ORCID: https://orcid.org/0000-0002-4135-5735 and Pérez Aguiar, Waldo Saúl ORCID: https://orcid.org/0000-0001-9976-5553
(2014).
Efficiency analysis of information technology and online social networks management : an integrated DEA-Model assessment.
"Information & Management", v. 51
(n. 6);
pp. 712-725.
ISSN 0378-7206.
https://doi.org/10.1016/j.im.2014.05.009.
ORCID: https://orcid.org/0000-0002-4135-5735 and Pérez Aguiar, Waldo Saúl ORCID: https://orcid.org/0000-0001-9976-5553
(2014).
Efficiency analysis of information technology and online social networks management : an integrated DEA-Model assessment.
"Information & Management", v. 51
(n. 6);
pp. 712-725.
ISSN 0378-7206.
https://doi.org/10.1016/j.im.2014.05.009.
Descripción
| Título: | Efficiency analysis of information technology and online social networks management : an integrated DEA-Model assessment |
|---|---|
| Autor/es: |
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| Tipo de Documento: | Artículo |
| Título de Revista/Publicación: | Information & Management |
| Fecha: | Septiembre 2014 |
| ISSN: | 0378-7206 |
| Volumen: | 51 |
| Número: | 6 |
| Materias: | |
| ODS: | |
| Palabras Clave Informales: | Efficiency; Bootstrapping; Data envelopment analysis (DEA); Logistic regression; Online social networks; Web 2.0. technologies; Telecommunications firms |
| Escuela: | E.T.S.I. y Sistemas de Telecomunicación (UPM) |
| Departamento: | Ingeniería de Organización, Administración de Empresas y Estadística |
| Licencias Creative Commons: | Reconocimiento - Sin obra derivada - No comercial |
Resumen
This paper analyses the relationship between productive efficiency and online-social-networks (OSN) in Spanish telecommunications firms. A data-envelopment-analysis (DEA) is used and several indicators of business ?social Media? activities are incorporated. A super-efficiency analysis and bootstrapping techniques are performed to increase the model?s robustness and accuracy. Then, a logistic regression model is applied to characterise factors and drivers of good performance in OSN. Results reveal the company?s ability to absorb and utilise OSNs as a key factor in improving the productive efficiency. This paper presents a model for assessing the strategic performance of the presence and activity in OSN.
Más información
| ID de Registro: | 31085 |
|---|---|
| Identificador DC: | https://oa.upm.es/31085/ |
| Identificador OAI: | oai:oa.upm.es:31085 |
| URL Portal Científico: | https://portalcientifico.upm.es/es/ipublic/item/5490404 |
| Identificador DOI: | 10.1016/j.im.2014.05.009 |
| URL Oficial: | http://www.sciencedirect.com/science/article/pii/S... |
| Depositado por: | Memoria Investigacion |
| Depositado el: | 10 Oct 2014 17:55 |
| Ultima Modificación: | 12 Nov 2025 00:00 |
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