Creating and modelling personal socio-economic networks in on-line banking

San Miguel González, Beatriz and Álamo Ramiro, José María del and Yelmo Garcia, Juan Carlos (2014). Creating and modelling personal socio-economic networks in on-line banking. In: "15th International Conference on Web Information System Engineering (WISE 2014)", 12/10/2014 - 14/10/2014, Thessaloniki, Greece. pp. 161-175. https://doi.org/10.1007/978-3-319-20370-6_13.

Description

Title: Creating and modelling personal socio-economic networks in on-line banking
Author/s:
  • San Miguel González, Beatriz
  • Álamo Ramiro, José María del
  • Yelmo Garcia, Juan Carlos
Item Type: Presentation at Congress or Conference (Article)
Event Title: 15th International Conference on Web Information System Engineering (WISE 2014)
Event Dates: 12/10/2014 - 14/10/2014
Event Location: Thessaloniki, Greece
Title of Book: Lecture Notes in Computer Science
Date: June 2014
Volume: 9051
Subjects:
Freetext Keywords: Social networks, on-line banking, user modelling, ontology
Faculty: E.T.S.I. Telecomunicación (UPM)
Department: Ingeniería de Sistemas Telemáticos [hasta 2014]
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

The banking industry is observing how new competitors threaten its millennial business model by targeting unbanked people, offering new financial services to their customer base, and even enabling new channels for existing services and customers. The knowledge on users, their behaviour, and expectations become a key asset in this new context. Well aware of this situation, the Center for Open Middleware, a joint technology center created by Santander Bank and Universidad Politécnica de Madrid, has launched a set of initiatives to allow the experimental analysis and management of socio-economic information. PosdataP2P service is one of them, which seeks to model the economic ties between the holders of university smart cards, leveraging on the social networks the holders are subscribed to. In this paper we describe the design principles guiding the development of the system, its architecture and some implementation details.

More information

Item ID: 36478
DC Identifier: http://oa.upm.es/36478/
OAI Identifier: oai:oa.upm.es:36478
DOI: 10.1007/978-3-319-20370-6_13
Deposited by: Memoria Investigacion
Deposited on: 20 Jul 2015 16:35
Last Modified: 01 Jul 2016 22:30
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