Personal data usage management

San Miguel González, Beatriz and Álamo Ramiro, José María del and Yelmo Garcia, Juan Carlos (2014). Personal data usage management. In: "Doctoral Consortium on Enterprise Information Systems (DCEIS 2014)", 27/04/2014 - 30/04/2014, Lisbon, Portugal. pp. 26-29.

Description

Title: Personal data usage management
Author/s:
  • San Miguel González, Beatriz
  • Álamo Ramiro, José María del
  • Yelmo Garcia, Juan Carlos
Item Type: Presentation at Congress or Conference (Article)
Event Title: Doctoral Consortium on Enterprise Information Systems (DCEIS 2014)
Event Dates: 27/04/2014 - 30/04/2014
Event Location: Lisbon, Portugal
Title of Book: Doctoral Consortium on Enterprise Information Systems (DCEIS 2014)
Date: 2014
Subjects:
Faculty: E.T.S.I. Telecomunicación (UPM)
Department: Ingeniería de Sistemas Telemáticos [hasta 2014]
Creative Commons Licenses: Recognition - No derivative works - Non commercial

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Abstract

Personal data about users (customers) is a key component for enterprises and large organizations. Its correct analysis and processing can produce relevant knowledge to achieve different business goals. For example, the monetisation of this data has become a valuable asset for many companies, such as Google, Facebook or Twitter, that obtain huge profits mainly from targeted advertising.

More information

Item ID: 36934
DC Identifier: http://oa.upm.es/36934/
OAI Identifier: oai:oa.upm.es:36934
Deposited by: Memoria Investigacion
Deposited on: 02 Aug 2015 09:17
Last Modified: 06 Jun 2016 09:17
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